Partner Spotlight: Sierra’s Real Estate Software Integrations

Our monthly Partner Spotlight series showcases the power and potential of Sierra Interactive’s partner network. We’re committed to being the operating system for real estate teams—an all-in-one solution that supports your growth while seamlessly integrating with the tools you rely on most. We’ll highlight a different partner company each month, offering an inside look at who they are, how they add value to your real estate operations and the unique benefits of their integration with Sierra Interactive.

Partner Spotlight is all about showing current and prospective clients the strength of collaboration. We believe that your software ecosystem should work together effortlessly, empowering you to build customized, efficient workflows that suit your team’s unique needs. By featuring these partners, we’ll illuminate the diverse possibilities available, from lead generation and marketing to lead management and beyond.

Join us each month as we dive into profiles of our partner companies, share stories of innovation and demonstrate how Sierra Interactive’s integrations simplify your work. Through these partnerships, we aim to provide a comprehensive, adaptable platform that lets you bring all the tools you need into one cohesive system.

Sierra’s Real Estate Software Integrations

Sierra Interactive allows you to easily connect your favorite point solutions and integrate them with our CRM to create a complete, customized solution. With nearly 100 real estate software integrations available, our open API gives you the freedom to generate and manage leads, listings and stakeholders all within one cohesive platform. Whether you’re integrating existing tools or taking advantage of new technologies, the possibilities are endless.

Here’s a look at two standout integrations from Fello and Shilo, both of which were added this year to enhance the functionality of Sierra Interactive.

Fello: A Game-Changer for Lead Generation

Fello is the fastest-growing platform in real estate, designed to empower teams and agents by turning their databases into a 24/7 sales engine. Through one-click automations, Fello generates more seller leads, runs hyper-targeted nurturing campaigns and provides real-time visibility into agents’ databases to help them win more listings.

Key Benefits of the Sierra + Fello Integration:

• No More Zaps: The integration eliminates the need for Zapier or Real Synch, automatically syncing leads between the two platforms.
• Granular Segmentation: The integration allows for more precise segmentation based on lead data, including search behavior, property preferences and stages in the buying or selling process.
• Targeted Nurturing: Leads are nurtured with relevant messaging, driven by Sierra’s built-in marketing tools and Fello’s data-driven campaigns.
• Lead Automation: Sierra’s suite of automations ensures leads who aren’t ready to transact immediately remain engaged for future opportunities.

Peter Maglathlin, CEO of Sierra Interactive, shared, “An open, flexible platform is what our customers require to win in today’s market. The Fello-Sierra integration enables our customers to uncover high-intent seller leads from their own databases, efficiently and effectively.”

Ryan Young, CEO of Fello, emphasized, “The two most fundamental platforms in our tech stack – Fello and Sierra – are now natively connected. Better data, no more Zaps—this integration unlocks the full potential of our databases.”

Shilo: Boosting Engagement with AI

Shilo is an AI-powered platform that revolutionizes customer engagement by offering real-time call grading, agent coaching and sentiment analysis. By harnessing AI, Shilo enables real estate teams to automate tasks, gain actionable insights and deliver personalized customer experiences. The integration with Sierra Interactive provides agents with AI-driven call summaries and coaching recommendations directly within the CRM.

Key Features of the Sierra + Shilo Integration:

• AI Call Summaries: Shilo’s call grading and coaching recommendations help improve agent efficiency and increase sales.
• Lead Nurturing: By leveraging Sierra’s automation features, agents can nurture leads based on specific triggers, ensuring they stay engaged.
• Lead Routing: The integration optimizes lead routing by assigning leads to agents based on performance or lead source.

Peter Maglathlin, CEO of Sierra Interactive, highlighted, “Shilo is addressing a real need in our market—agent enablement and coaching. The combination of Sierra and Shilo gives teams the edge they need to win in today’s competitive market.”

Justin Benson, CEO of Shilo, added, “The integration of Shilo and Sierra Interactive CRM is a game-changer. Shilo’s industry-leading AI tools help agents understand their clients better and tailor their communication to boost conversion rates, all while streamlining workflows.”

Build Your Dream Workspace

If you’re ready to integrate your current tools or explore new technologies, Sierra Interactive provides a flexible platform that works for your team. With real estate software integrations like Fello and Shilo, you can unlock the full potential of your database, streamline processes and drive growth.

To learn more about how Sierra Interactive can work with your existing tools, request a demo today and start building the future of your real estate business.