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Stay Top-of-Mind

With Leads Through Our Customizable Drip Campaigns

Improve lead generation by giving your emails a more personal touch. Use the only CRM capable of sending out automated messages on specific calendar days.

Stand out

Personalize emails celebrating birthdays, holidays, anniversaries, closing dates or any other occasion.

Enjoy the options

Nurture new leads using an automated flow of content based on their start date.

Save time

Easily assign leads to drip campaigns either individually or in bulk.

Take Control of Your Follow-Up Strategy with Easy-to-Use Action Plans

Save time and get more done by converting, nurturing, and qualifying leads the smart (and scalable) way.

  • Proactively reach out to homebuyers at just the right moment with fully automated emails, texts, and/or ringless voicemails

  • Include phone calls, on-site messages, or other miscellaneous actions in traditional task-based plans

  • Take control when you need by pausing your action plans at any time

Boost Engagement with Powerful Email Automation Tools

We track and parse the data so you don’t have to, enabling you to send automatic email alerts your clients will love.

  • Create and send custom property alerts, new listings, and open houses to potential buyers from specific sources, like Zillow or your own website

  • Focus on sellers and demonstrate value by sending out custom market alerts as well

Get a Deeper Understanding of Your Leads with Email Reporting Metrics

Refine your email strategy and make managing your emails easier with access to comprehensive data.

  • Easily see the number and type of emails you’ve sent to each new lead and past client

  • Create better emails and call-to-actions by measuring open rates and click-through rates

Bring Your Tech Stack Together with Our Versatile Integration Capabilities

Get the best of all your worlds. Seamlessly connect and automate your favorite email apps with Sierra’s capabilities.

  • Mailchimp, Mandrill, and SendGrid integrations make it even easier to use existing email templates and send mass listing alerts, action plan emails, and email marketing campaigns

  • Simplify workflow automation by connecting Sierra with Zapier

  • Empower your Realtors further by choosing from nearly 100 other existing integrations in our ecosystem or by leveraging our open API

Learn More About Integrations