Capture Every Lead
Leads from your website, ads, Zillow, Realtor.com or your sphere. They all flow into one dashboard, organized and ready for follow-up. No lead falls through the cracks.
Automate Lead Follow-Up
Stop spending your day on manual outreach. Sierra’s CRM nurtures leads with personalized texts, emails and voicemail drops triggered by what they actually do on your site. You focus on the conversations that close.
Understand Your ROI
Know exactly which lead sources produce revenue and which ones don’t. Track cost per lead, conversion rates and team performance so every dollar works harder.
WHY SIERRA IS DIFFERENT
Most Real Estate CRMs Treat Every Lead the Same.
Ours Doesn’t.
Other CRMs send the same drip sequence to every lead regardless of what they are doing on your site. Sierra’s CRM watches lead behavior in real time. Which properties they view, which searches they save, how they interact with your content.
Then it triggers personalized follow-up based on those actions.
The result? Your leads hear from you at exactly the right moment with exactly the right message. Not because you were watching your dashboard all day,
but because the system did it for you.
That’s not just automation. That’s the kind of follow-up that builds trust and wins clients.
Real Estate Lead Management & Website Integration
Automatically capture leads from your IDX website, landing pages and property listings. Every interaction is tracked and logged in your CRM.
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Central Hub
Organic and PPC leads flow in from your site. Plus, automatically create real estate leads from dozens of sources like Zillow and Realtor.com.
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Lead Routing
Distribute new leads to your real estate team based on price, location, property type, day of the week, round-robin and more. Route each lead to the best-fit person for prompt, effective follow-up.
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Reporting
Track ROI from your lead sources and monitor team activity and effectiveness using out-of-the-box reports and dashboards.
Smart Lead Follow-Up & Nurturing
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Lead Follow-Up
Go beyond calling and texting – create a complete lead follow-up system that can move leads through the funnel more effectively without you lifting a finger.
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Automated Action Plans
Drop your real estate leads into automated action plans with text, email templates and voicemail drops, and let the system do the automated follow-up work for your sales pipeline for you.
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Drip Campaigns
Leverage powerful email marketing capabilities like drip campaigns to celebrate home anniversaries or birthdays to stay top of mind within your sphere of influence.
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Automated Workflows
Take it to the next level with automated workflows that take action on leads based on data or behavioral triggers throughout the sales process. Workflow automation is like having another agent on your team.
A Real Estate CRM That Goes Where You Go
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Manage Leads on the Go
Achieve Inbox Zero. Knock out your to-do list and manage your real estate leads from anywhere.
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Notifications
Get instant notifications based on criteria you choose.
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Bulk Actions
Save time with bulk actions like mass texts, emails and action plan assignments.
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Mobile App
The mobile app has many of the same powerful tools available like lead details, search, smart filters and more.
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Availability
Free download on Apple Store or Google Play.
Real Estate Marketing Tools for Effortless Lead Follow-Up: Key Features
Lead Routing
Get new leads assigned to the appropriate agent and lender by implementing a strategic lead routing system. Plus, develop tailored follow-up plans for each lead.
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Action Plans
Put leads into automated sequences of emails, texts and/or ringless voicemails. Pause plans if a lead responds. Include phone call tasks in traditional plans, too.
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Embedded Dialer
Call leads from the dashboard, create call lists, leave ringless voicemails, route calls or use instant calls to reduce time to first contact.
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SMS & MMS Texting
Boost your response rates with integrated texting to individuals or groups. Each text is saved in the lead record, so you never lose track of the conversation.
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Activity Tracking
Track conversions and engagement activity with a clearcut and user-friendly interface that provides insightful analytics to make informed decisions.
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Tags
Use tags in unlimited ways to effectively slice and dice your real estate leads, easily trigger follow-ups, build filters and organize your database for maximum efficiency.
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Smart Filters
Create and save custom searches with our advanced search filtering. Use extensive criteria to effortlessly view and analyze a specific group of real estate leads or access comprehensive property details at a glance.
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Search Activity
See what your leads are searching for on your website, including every property viewed, saved and shared.
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E-Alerts & Market Updates
Create custom listing alerts that are automatically emailed to buyer leads when new property listings match their criteria. Send tailored market reports to seller leads to show value.
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Reporting
From Agent Accountability and Dialer Dashboards to lead source reporting, we bring your information together so you can better manage your real estate business.
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Tracking Links
Create custom links for your marketing campaigns to track performance more effectively, and leverage squeeze pages to capture contact information and generate real estate leads.
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Lead Ponds
Move unresponsive leads to designated ponds, allowing your agents the opportunity to work on or nurture these leads before they are officially claimed.
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TRUSTED BY TOP TEAMS AND BROKERS NATIONWIDE
Customer Success Stories
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Frequently Asked Questions
How does a real estate CRM connect to an IDX website?
Sierra’s CRM is fully integrated with your IDX website. Every time a visitor views a property, saves a search or submits a lead form, that activity automatically syncs to their contact record. This gives you real-time insight into what your leads care about so you can follow up with the right message at the right time. No manual data entry. No disconnected systems.
What is the best CRM for real estate teams?
The best CRM for real estate teams connects your lead sources, automates personalized follow-up and gives you visibility into what is working. Sierra Interactive’s CRM does all three, with native IDX website integration, behavior-triggered action plans and built-in reporting. It is purpose-built for real estate, trusted by 2,300+ customers and designed to scale from solo agents to large brokerages.
Can I manage all of my leads, including IDX and third-party leads, in one dashboard?
Yes. Sierra Interactive consolidates leads from your IDX website, paid ads, social media, lead gen platforms and manual imports into one centralized dashboard. You can filter, prioritize and route leads based on source, location, behavior and more.
How much does a real estate CRM cost?
Real estate CRM pricing varies widely depending on features, team size and level of support. Sierra Interactive offers plans starting at $399/month, which include an IDX website, CRM, lead management tools and automated follow-up. Every plan is designed to deliver ROI through better lead conversion, not just more features. Visit our pricing page for a full comparison of plans.
Does the CRM offer automated follow-up and lead nurturing?
Absolutely. Sierra Interactive’s CRM includes powerful automation tools like drip campaigns, behavioral triggers, auto-responders and e-Alerts. These tools help you engage new leads, nurture cold ones and stay top-of-mind without spending all day writing emails.
Can I customize lead routing and team assignments?
Yes. You can set up smart lead routing rules based on geography, price range, behavior, source or agent availability. Whether you’re a solo agent or managing a multi-market team, you can ensure the right leads go to the right people automatically.
Can a real estate CRM integrate with Zillow and Realtor.com leads?
Yes. Sierra Interactive’s CRM automatically imports leads from Zillow, Realtor.com and dozens of other third-party lead sources. Once a lead enters the system, you can route it to the right agent, drop it into an automated action plan and track its source to measure ROI. All your leads live in one dashboard regardless of where they came from.
How does your CRM help me convert more real estate leads?
Our CRM helps you convert more leads by combining real-time behavioral insights (like viewed homes and saved searches) with automation. You’ll know exactly who to follow up with, when and how, based on what they’re doing on your site. Plus, tools like auto-texts, Smart Filters and bulk email make outreach fast and scalable.
Can Sierra’s CRM grow with my real estate team or brokerage?
Yes. Sierra Interactive’s CRM is designed to scale. Whether you’re a solo agent, a small team or a large brokerage, you can customize user roles, permissions, lead routing rules and workflows to match your growth. We serve agents in all 50 states and across a range of real estate models.
Is Sierra Interactive’s real estate CRM mobile-friendly?
Yes. You can access your full CRM, manage leads and send texts or emails from any device: desktop, tablet or mobile. Stay connected and responsive even when you’re on the go.
