Real estate marketing tools for effortless lead follow-up
Get new leads assigned to the right agent and lender with the right follow-up plans.
Put leads into automated sequences of emails, texts and/or ringless voicemails. Pause plans if a lead responds. Include phone call tasks in traditional plans, too.
Fully Integrated Dialer
Call any lead from the dashboard, build call lists to power through your touchpoints, leave ringless voicemail drops, route calls or use instant calls to cut time to first contact. When available, each call is recorded to the lead record for activity tracking.
SMS & MMS Texting
Increase your response rates with integrated texting to individuals or groups. Need GIFs and emojis? We can handle that, too. Each text is captured in the lead record so you never lose track of the conversation.
Track conversion and engagement activity in a clearcut dashboard.
Use tags in unlimited ways to slice and dice your leads, trigger follow-ups, build filters and organize your database.
Build and save custom filters from an extensive list of search criteria to view a specific group of leads at a glance.
See what your leads are searching for on your website, including every property viewed, saved and shared.
E-Alerts & Market Updates
Create custom listing alerts that are automatically delivered to buyer leads via email when new properties match their criteria. Send custom market reports to seller leads for an easy way to demonstrate value.
From Agent Accountability and Dialer Dashboards to lead source reporting, we bring your information together so you can better manage your business.
Create custom links for campaigns and leverage squeeze pages to generate leads.
Move unresponsive leads to ponds and let your agents work or nurture leads before they’re claimed.
None of the limits. All of the proof.
See what our customers have to say.
The CRM Helps Identify Hand-Raisers
Last year, we had 156 transactions, $35.7 million in sales and a little over $1 million in GCI. I would attribute [that success] to the Sierra system and us using the system. It has helped us close transactions and make connections. I’m extremely pleased [with Sierra], especially some of the nudges that the system automatically does in order to make buyers and sellers raise their hand and indicate they are ready.
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Over a 50% Response Rate
The key to converting a lead into a transaction-ready client is in the follow-up. But follow-up can be incredibly time-consuming and a drain on agents’ time and resources. After setting up action plans as a part of our lead management, we saw an immediate increase in productivity among agents, which led to higher lead conversion rates. Our most popular action plan has over a 50% response rate. That’s impressive, especially considering most email response rates alone are considered successful if they reach 10%.