SIERRA VS CINC
Sierra Wins Where It Counts
Conversion-optimized websites, modern search experience and a powerful dialer included.
“What we’ve already converted and gotten under contract [with Sierra] in these last four months is more than we would do a whole year where we were before.”
Aimee Peterson
Owner/Broker, Better Homes and Gardens Palmetto Real Estate
PRICING & VALUE
CINC Costs More and Delivers Less
Sierra gives you more value — without the surprise fees.
What You’d Actually Pay
CINC charges $899–$1,299/month for solo agents, plus $75/month per user for the dialer. For a 5-agent team, that adds up to roughly $1,474/month, or $17,688/year.
Sierra’s plans are designed to scale with your team at predictable pricing — and the dialer is already included on Essential and Growth:
- Starter — $359.95/mo: 1 user, with the ability to add more as you grow. Built-in dialer available as a $100/mo add-on.
- Essential — $474.95/mo: 3 users, with messaging automation, advanced lead routing, website marketing tools, and a built-in dialer included.
- Growth — $724.95/mo: 5 users, with dedicated onboarding, advanced reporting, premium website options, and a built-in dialer included.
A 5-agent team on Sierra Growth pays $8,699/year — nearly $9,000/year staying in your pocket without giving up a single feature.
WHY TEAMS SWITCH
Six reasons brokerages don’t go back to CINC
Specific capabilities — not marketing claims — where Sierra outperforms CINC in the day-to-day operation of a real estate team.
Websites that earn leads, not buy them
Sierra’s IDX websites are built for SEO — local landing pages, blog functionality, structured schema, and IntelliSearch — keeping traffic flowing organically without constant ad spend. CINC’s templates haven’t been overhauled in years. One migrating brokerage saw Google Search Console impressions nearly triple month over month while pausing PPC entirely.
A dialer that’s actually included
Sierra includes a fully integrated dialer in Essential and Growth plans — no add-on fees, no per-user charges. CINC’s dialer starts at $75/month per user. For a 5-agent team, that’s $4,500/year staying in your pocket without changing how your agents work.
IntelliSearch — IDX that rivals national portals
Sierra’s IntelliSearch lets buyers search using keywords like “homes near good schools” or “fixer-uppers under $400k” — the same experience Zillow and Realtor.com offer. CINC uses standard MLS field filtering. Keep buyers on your site, not bouncing to portals.
Lead routing built for real teams
Sierra routes leads by source, location, price range, lead type, property type, tag, or site — with multiple distribution methods including auto-assign, first-to-claim, and round-robin. Rules fire on a schedule, trigger follow-up automations on assignment, and a catch-all rule ensures no lead falls through the cracks. CINC’s routing is built for individual-agent workflows.
Agent Sites that drive ownership and consistency
Every Sierra agent gets a branded subdomain — their own URL, photo, and bio — inheriting the main site’s design for brand consistency. Leads who register through an Agent Site go directly to that agent, bypassing account-level routing. Real lead ownership for agents, brand control for the team.
Your domain, your data, your equity
On Sierra, you own your domain, blog content, agent subdomains, and lead database — every blog post you publish, every local landing page that ranks, and every lead you capture builds equity you actually own. CINC brokerages often discover only after signing that domain ownership and full data portability aren’t part of the deal. The difference compounds over time: Sierra customers build portable assets, not platform-locked liabilities.
SEO Isn’t Optional. So Why Is CINC Still Treating It That Way?
CINC’s website templates haven’t been overhauled in years. You get a pretty homepage, but it won’t help you get found in Google — and it won’t show up at all in AI search tools like ChatGPT or Google AI Overviews.
Sierra’s sites are built for visibility and conversion from day one. With 15 customizable widgets, custom pages, keyword mapping, structured schema and our IntelliSearch feature, your website becomes your best-performing agent. One brokerage migrating from CINC saw their Google Search Console impressions nearly triple month over month after switching — without spending another dollar on PPC.
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Local area landing pages built to rank
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Blog tools and structured schema for AI search
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IntelliSearch — keyword search that mimics modern buyers
Frequently Asked Questions
What’s the difference between CINC and Sierra Interactive?
CINC and Sierra Interactive are both real estate platforms, but they take different approaches. CINC focuses on high-volume lead generation through paid traffic, with pricing starting at $899–$1,299/month for solo agents and core tools like the dialer charged as add-ons starting at $75/month per user. Sierra Interactive is an all-in-one platform built around intent-driven leads, SEO-optimized IDX websites, and a fully integrated dialer included in the Essential plan ($474.95/month for up to 3 users). Sierra is built for teams that want to capture, nurture, and convert leads without paying extra for the tools they need most.
Why are real estate teams switching from CINC to Sierra Interactive?
Teams typically leave CINC for three reasons: stagnant website technology, escalating add-on costs and limited SEO visibility. CINC’s website templates and automations have remained largely unchanged for years, leaving brokerages with sites that can’t be updated with blogs, custom landing pages or modern SEO structure. Sierra Interactive solves all three: SEO-forward IDX websites built to rank, intent-driven lead capture through tools like IntelliSearch and Lead Engage,and a single transparent price that includes the dialer. Brokerages making the switch consistently report stronger organic traffic, better agent adoption and higher conversion rates within the first few months.
Is Sierra Interactive better than CINC for brokerages?
The honest answer is: it depends on what you need. CINC focuses on lead generation through paid traffic — that approach works for solo agents who want a steady stream of new leads to qualify. Sierra Interactive is built for brokerages and growing teams who want intent-driven leads, SEO-driven organic traffic and a single integrated platform that scales without per-user fees stacking up. If your priority is growing a multi-agent team, ranking organically and owning your customer relationships long-term, Sierra is purpose-built for that.
Will my existing CINC leads transfer to Sierra Interactive — and will I own my data?
Yes to both. Sierra Interactive supports full lead migration from CINC, including contact data and tags. Brokerages have successfully migrated databases of 50,000+ leads from CINC to Sierra during onboarding. Once leads are imported and connected to Sierra’s automation tools, dormant leads often re-engage — many teams report that long-inactive contacts begin responding to drip campaigns and market insight emails within weeks of migration. Critically, on Sierra you fully own your domain, blog content, agent subdomains and lead database. Every blog post, landing page and lead you build on Sierra is a portable asset — not platform-locked.
Will Sierra Interactive help my brokerage rank in Google and AI search results?
Yes — and this is one of the most common reasons teams switch from CINC. Sierra Interactive’s websites include local SEO landing pages, IntelliSearch property search, keyword mapping, blog functionality, and structured schema designed to rank in both traditional search and AI-powered tools like ChatGPT and Google AI Overviews. Aimee Peterson, Owner/Broker of Better Homes and Gardens Palmetto Real Estate in Charleston, made the decision to leave CINC partly because of AI search: “When we would type into ChatGPT ‘top real estate agents in Charleston,’ the ones that kept populating, they were all on Sierra Interactive sites. And we weren’t populating.“ After moving to Sierra, her brokerage’s Google Search Console impressions began nearly tripling month over month.
Does Sierra Interactive include AI texting and automation like CINC?
Yes. Sierra Lead Engage delivers AI-powered texting and behavior-based automation, with multi-channel follow-up across email, text, and tasks. Unlike rigid template-based tools, Lead Engage adapts to your team’s pipeline with dynamic routing rules, drip campaigns customized by lead source, and full conversation logging in the CRM. Every touchpoint — calls, texts, emails — is tracked against the contact record, so your team has complete visibility into what’s working.
What kind of results do brokerages see after switching from CINC to Sierra Interactive?
Results vary by team size, market and lead volume, but brokerages migrating from CINC to Sierra Interactive consistently report stronger conversion rates, organic traffic growth, and better agent adoption. Aimee Peterson’s 100-agent Better Homes and Gardens Palmetto Real Estate brokerage in Charleston saw their team convert “more in four months on Sierra than we would do a whole year” on CINC, with Google Search Console impressions nearly tripling month over month. Tyler Cornu, CEO of Nevada Real Estate Group, reported that Sierra’s ROI in January was 100% better than anything his team was doing previously after switching. During your demo, the Sierra team can connect you directly with brokerages and teams that made the switch from CINC.
Can solo agents use Sierra Interactive, or is it just for teams?
Sierra Interactive serves solo agents, growing teams, and large brokerages. The Starter plan ($359.95/month) is built for solo agents and small teams — 1 user, with the ability to add more as your business grows. Solo agents on Sierra get the same SEO-driven IDX website, lead capture forms, IntelliSearch property search and CRM that brokerages get — just sized for their stage. Many CINC customers evaluating Sierra start as solo agents on Starter and graduate to Essential or Growth as they hire.
ONE PLATFORM, EVERYTHING INCLUDED
Stop Stitching Tools Together
Sierra Interactive replaces the patchwork of CRMs, websites, dialers and lead generation most teams cobble together — with one login, one source of truth and one bill.
