Sierra Spotlight: Featuring the Sierra Interactive Team

With Sierra Spotlight, we aim to highlight what makes Sierra Interactive more than just a powerful real estate software company—our people. Each month, we will feature an in-depth profile of a different team member who contributes to making Sierra the trusted partner it is today. By showcasing the stories, expertise and passions of our team, we want to give you an inside look at the heart behind the technology.

At Sierra Interactive, we understand that exceptional software is only part of the equation. It’s our dedicated team of developers, customer success specialists, trainers and innovators that breathe life into our solutions. Through Sierra Spotlight, we hope to forge deeper connections, offering you a glimpse into the diverse talents and personal stories of the individuals who work to support your real estate journey.

Join us each month as we go beyond the code and into the community that powers Sierra Interactive. Get ready to meet the people who make the difference.

The Sierra Interactive Team

At Sierra Interactive, we believe that the heart of our success is not just in the technology we build, but in the people who bring it to life every day. In this month’s Sierra Spotlight, we’re doing something a little different: we’re shining a light on the entire Sierra Interactive team—a group of passionate individuals who work to support real estate professionals like you.

As a company, we’ve come a long way from our humble beginnings in the mountains of California. Today, with 60 dedicated team members—including 8 licensed real estate agents—Sierra Interactive continues to grow, evolve and deliver solutions that empower real estate teams and brokerages. Here’s a look back at our story, what makes us who we are and the values that guide our work every day.

Once Upon a Time in the Mountains

Like any great story, Sierra Interactive’s journey began with a single challenge and a bold “Yes.” It all started in the early 2000s in Mammoth Lakes, a small ski town nestled in the Sierra Nevada Mountains of California. Founder Ben Peskoe was approached by a local Realtor who had noticed something groundbreaking: a real estate website in Vail, Colorado, displaying all of the area’s listings, updated daily. She asked Ben if he could create something similar. Though he didn’t yet know how to accomplish it, he confidently replied, “Yes, absolutely.”

That moment in 2003 set the wheels in motion for what would become Sierra Interactive, a company now trusted by real estate professionals across the country. Over the years, Sierra has grown, innovated and reached exciting milestones that reflect both our evolution and our commitment to solving real challenges for our clients.

Key Company Milestones

The Sierra Interactive story is marked by innovation, growth and an unwavering focus on progress:

• 2007: Sierra Interactive is officially born, and the Google Maps API integration is released, setting the stage for seamless property search experiences.
• 2013: Sierra hires its first full-time employee, laying the foundation for the team-oriented culture we value today.
• 2017: A major leap forward—Sierra transitions to a SaaS model with the launch of our backend CRM and templated Pro website, enabling scalability for our growing customer base.
• 2022: Sierra reaches another milestone through a partnership with Alpine Software Group (ASG), and Peter Maglathlin steps in as CEO to guide us into our next chapter.
• 2024: Today, Sierra Interactive proudly boasts a team of 60 employees. This year, we also launched our first brokerage-level partnerships with eXp Realty and REAL Brokerage.

From a single website to becoming an industry-leading real estate platform provider, every step of our journey has been shaped by teamwork, innovation and the trust of the real estate professionals we serve.

The Values That Guide Us

At Sierra Interactive, our growth is driven by more than just creating exceptional software—it’s fueled by the core values that guide how we work, innovate and serve our clients. These values are what unite us as a team and inspire us to keep pushing forward:

It’s About Progress, Not Perfection

We continuously look for ways to improve—both as a company and as individuals. By identifying pain points and developing solutions, we strive to make our product, our processes and our relationships stronger every day.

Building Positive, Lasting Relationships

People come first. Whether it’s our team, our customers or our partners, we lead with respect and empathy. We do the right thing—even when it’s the hard thing—and we build trust through transparency and authenticity.

We Own It Together

Collaboration is at the core of what we do. We help each other, learn from one another and hold ourselves accountable. Success is not an individual achievement—it’s something we accomplish together.

Challenges Accepted

We understand that big achievements come from overcoming big challenges. Instead of shying away from obstacles, we embrace them as opportunities to stretch, grow and learn.

These core values aren’t just words—they’re reflected in everything we do, from the way we build our software to the way we support our clients. As we review these values together during our upcoming quarterly all-hands meeting, we remain committed to staying true to the principles that define us.

Meet the People Behind the Technology

Sierra Interactive may have started with a single “Yes,” but it’s our people who keep that spirit alive. Today, our team is made up of developers, customer success specialists, trainers and innovators who share a common goal: to make your real estate journey as smooth and successful as possible.

With a deep understanding of the challenges real estate professionals face—and a passion for solving them—our team works every day to improve our products, strengthen our relationships and create lasting impact. It’s not just about technology; it’s about the people who power it.

Looking Ahead

As we reflect on our journey, we’re excited about what’s next for Sierra Interactive. From new innovations to stronger partnerships, we’re committed to helping you achieve success in a rapidly evolving real estate landscape.

To our clients, partners and team members—thank you for being part of our story. Together, we’re building something truly special.