GO BEYOND THE BASICS
More Capabilities. More Freedom.
Sierra helps top-performing real estate teams stay in sync with their leads, customers and tasks. Work the way you want with industry-leading integrations, add-on tools and services, and the flexibility to pivot when market conditions – or your team needs – change. Our system works for you, so nothing gets missed – and you have one less thing to worry about.
Get Your Time Back
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Operations Hub
If you’re on a team of under 20 members with a few agents, admin staff, ISAs and transaction coordinators, use Sierra’s platform as your operations hub to scale and accelerate growth.
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Automations
Growing teams reap the most rewards from having targeted Sierra’s messaging systems using automations based on lead stage or activity. Move leads through the funnel and stay top of mind until they’re ready to buy or sell. Set it, and don’t forget it.
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Streamline Your Workflow
Free up time for your agents by setting up trigger-based workflows to update records, start communication sequences, create tasks and more.
Make Your Lead Investment Count
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Agent Accountability
Make sure your team of agents is on task and productive with an accountability dashboard for at-a-glance insight on speed-to-lead, outreach activity and more.
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Motivate Top Producers
Identify your top performers and coaching opportunities to help others improve.
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Engage Leads
Guarantee the leads you’ve invested in are being worked effectively, so no lead goes untouched.
Top features for growing real estate teams.
Marketing Automation System
Supercharge your real estate agents by ensuring your team operates at peak performance. Sierra’s real estate automation software will increase your efficiency, streamline repetitive tasks and make it easy to scale your real estate business with personalized messaging for effective lead nurturing.
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Trigger-Based Workflows
Automations use “if-then” logic, which allows you to say “if this happens, then do this action.” This helps the creation of sophisticated marketing campaigns without added work.
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Accountability Dashboard
Manage agent accountability and motivate top producers by monitoring minimum standards and requirements. This tool allows you to track call metrics related to calls placed via the Sierra Dialer.
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Action Plans
Capitalize on your lead investment by putting real estate leads into automated sequences of emails, texts and/or ringless voicemails. Pause plans if a lead responds. Include phone call tasks in traditional plans, too.
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Flexible Solutions
Go beyond the basics to accelerate growth.
Schedule a Demo
MORE THAN JUST REAL ESTATE SOFTWARE
Onboarding and Training Support for Long-term Success
We are committed to supporting your team’s long-term success that scales with you as you grow, through ongoing support, training, education and live training options.
Your Partner in Lasting Real Estate Success
Beyond a Real Estate Platform
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Online Courses
Kickstart your journey with Sierra Academy – online courses tailored to different user roles.
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Live Q&A Sessions
Fully interactive, “Ask Me Anything” (AMA) sessions where you can ask our team of experts your burning questions- from specific feature details to best practices for maximizing your IDX website and CRM.
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Continuous Training
Weekly feature-based training where our expert trainers guide you through a deep dive into one of our features. Learn its purpose, how to set it up and how to integrate it into your business strategy for maximum impact.
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Comprehensive Knowledge Base
Access to our Help Center, a searchable database filled with in-depth articles for all your learning needs.
TRUSTED BY GROWING REAL ESTATE TEAMS NATIONWIDE
Customer Success Stories
Case Study
Case Study
Case Study
Case Study
Frequently Asked Questions
How can Sierra help my growing real estate team scale efficiently?
Sierra’s platform is designed to help growing teams scale smoothly and sustainably. With features like targeted automations, streamlined workflows and integrations with your existing tools, Sierra frees up your agents’ time, allowing them to focus on clients instead of administrative tasks. Whether you have a team of under 20 members or are looking to grow beyond that, Sierra helps you stay in sync with leads, clients and team operations.
What is Sierra’s operations hub, and how does it benefit growing teams?
It consolidates everything from lead management to task tracking in one central system. For teams with agents, admin staff and ISAs, this hub ensures that everyone stays organized and aligned with business goals. By managing all operations through Sierra, you streamline processes, reduce manual work and accelerate growth.
How does Sierra’s automation system help my team stay efficient?
Sierra’s marketing automation system is a game-changer for growing teams. With trigger-based workflows and automations that move leads through the sales funnel, your team can focus on the high-priority tasks. Automation ensures that no lead is neglected, sending automated emails, texts or reminders to keep your team connected with leads until they’re ready to convert.
How can I track agent accountability within Sierra?
Sierra includes an Accountability Dashboard that helps you monitor your team’s productivity in real time. You can track key metrics such as speed-to-lead, outreach activity and lead engagement. This dashboard allows you to identify top producers, set minimum standards for performance and provide coaching to agents who need improvement. By keeping track of these metrics, you ensure that your team is always performing at its best.
How can Sierra help motivate my top producers?
Sierra helps you recognize and reward top-performing agents by tracking their performance metrics through the Accountability Dashboard. By identifying your top producers, you can give them the tools and motivation they need to maintain their high performance, while also providing opportunities for other agents to improve and reach their full potential.
What are trigger-based workflows, and how do they benefit growing teams?
Trigger-based workflows are a key feature that allows you to automate complex processes based on specific actions or conditions. Using “if-then” logic, Sierra helps you set up sophisticated marketing campaigns and workflows without manual effort. For example, when a lead takes a specific action, an automated response is triggered, ensuring that leads continue to be nurtured and moved through the funnel seamlessly.
How can Sierra’s Action Plans help my team convert leads?
Sierra’s Action Plans allow you to set up automated sequences of emails, texts and ringless voicemails to nurture leads over time. With the ability to pause plans when a lead responds, you can ensure that your team stays engaged with leads at every stage of their journey. These action plans provide consistent follow-up, helping your team convert more leads into clients.
What is Sierra Academy, and how can it help my growing team?
Sierra Academy is our online training platform that provides ongoing support and education for your team. With tailored courses, live Q&A sessions and feature-based training, Sierra Academy ensures that your team is always up-to-date with the latest tools and best practices. Whether your agents are new to Sierra or experienced users, Sierra Academy will help them maximize their productivity and success on the platform.
How does Sierra support my team’s long-term success?
Sierra is committed to your team’s long-term success. We offer continuous training, a comprehensive knowledge base, and live support to ensure that your team is always supported as they grow. Whether you need help with a specific feature or need strategies for scaling your business, Sierra is here to help you every step of the way.