Simple controls give you complete control. Automations use “if-then” logic, which allows you to say “if this happens, then do this action.” Want to build a basic automation that creates a new task? No problem.
But you can also get much more granular. Go ahead and limit automations to only leads from a specific source who are interested in an open house. Make them also come from a specific ZIP code. Drill down to get exactly what you want so your real estate business can get more done.