Sierra Interactive Unveils New Suite of Features, Empowering Real Estate Teams with Enhanced Innovation and Client Engagement Tools

Louisville, KY – November 13, 2024 — Sierra Interactive, a leading provider of residential real estate software, is excited to announce the launch of multiple new features designed to provide more value to real estate teams. This series of features includes native integrations with Fello, Shilo and Google Calendar, as well as a new premium IDX site template.

These releases reflect Sierra’s commitment to innovation and open architecture, providing real estate teams with the flexibility and advanced tools they need to stay competitive in a rapidly evolving market. By enhancing IDX capabilities, Sierra is empowering real estate teams to drive better results and extend their lead in their local markets with point solutions and enhancements that deliver seamless, data-rich experiences.

“Core to our strategy at Sierra is enabling powerful best-in-class tools like Fello to integrate natively to the Sierra platform. An open, flexible platform is what our customers require to win in today’s market. In addition to this, a premium site template reinforces our commitment to excellence in creating industry-leading IDX solutions for our customers,” said Peter Maglathlin, CEO of Sierra Interactive.

Fello Integration: Find Gold in Your Database
Fello is the fastest-growing listing-based platform in real estate. Connecting Sierra’s CRM to Fello’s platform, this integration turns your database into a data bank, allowing real estate teams to identify more seller leads in their existing database through data enrichment and manage them effectively through workflows and automations.

Shilo Integration: Leverage AI for Call Insights
Shilo is an AI-driven platform for real estate teams designed to improve sales outcomes through real-time call grading, agent coaching and sentiment analysis. With the Sierra and Shilo integration, real estate teams benefit from AI call summaries and insights along with a direct connection to an AI call coaching solution within their Sierra Interactive CRM. This partnership unlocks new efficiencies, providing agents with valuable insights into sales effectiveness and agent coaching opportunities.

Google Calendar Integration: Track Your Meetings Set
Rounding out Sierra’s integration releases is the Calendar and Appointments integration. The Calendar and Appointments integration is a new feature that allows real estate teams to manage appointments with leads directly from the Sierra CRM and sync them automatically with Google Calendar. This integration effectively eliminates the need to navigate between multiple platforms, enhancing efficiency and minimizing confusion.

Pinnacle Site Template: Showcase Your Brand with a Real Estate Portal-Like Experience
The Pinnacle site template is our newest IDX site template that is designed for both listing and buyer agents. Created in the likeness of leading property listing platforms, this template leverages tools like home valuation, pre-approval and cash offer to attract leads and showcase your expertise and brand within your market.

About Sierra Interactive

Sierra Interactive develops residential real estate software and services for teams and independent brokerages in the U.S. and Canada. Sierra’s proven lead generation and management solutions are trusted by top-performing teams and influential coaches across the real estate industry. For more information about our integrations with Fello, Shilo and Google Calendar, as well as our Pinnacle site template, visit www.sierrainteractive.com. Interested in more? Request a demo to see how Sierra’s right-sized, all-in-one real estate platform can help transform your business.