Introducing IntelliSearch, a Best-in-Class Property Search That Drives SEO

FOR IMMEDIATE RELEASE

Sierra Interactive Launches IntelliSearch, Giving Real Estate Teams an Edge with a Best-in-Class Property Search That Drives SEO

Louisville, KY – February 21, 2025 – Sierra Interactive, a leading provider of high-performing websites and CRM tools for real estate teams, has launched IntelliSearch, the latest advancement in property searches on Sierra’s IDX websites. Rivaling the national portals, IntelliSearch is a unified, keyword-powered property search that consolidates all MLS feeds in a market into a seamless experience. It also enables real estate teams to deploy a more sophisticated content strategy that better maps to modern consumer search behavior. IntelliSearch is currently in beta in several markets.

Buyers expect instant, hyper-relevant search results without the friction of outdated dropdowns or clunky interfaces. IntelliSearch eliminates these barriers by surfacing the best property matches based on MLS fields and keywords in the listing descriptions. IntelliSearch can identify even those hard-to-find features like “multi-generational living spaces” or “historic charm” wherever they are mentioned. Traditional MLS taxonomy constraints (think: structured information like beds and baths) have limited agents’ ability to adapt to modern internet search behavior. IntelliSearch allows agents to create content on emerging market trends and buyer preferences that traditional MLS fields don’t capture, aligning more precisely with how buyers actually search for homes.

For buyers, it means discovering the right homes faster without wading through irrelevant listings. For real estate teams, it means creating targeted community pages and saved searches with remarkable flexibility. 

“IntelliSearch helps buyers find homes based on the features they actually care about,” said Peter Maglathlin, Sierra Interactive CEO. “That means teams gain a massive advantage in an increasingly competitive market. By unifying MLS searches across regions and optimizing for SEO, IntelliSearch not only improves the search experience but also drives more organic traffic and higher-quality leads to agents’ websites.”

IntelliSearch Features:

• Modern Search Experience: Unified search interface across multiple MLS feeds in a market that simplifies property search with streamlined filters and keyword matching.
• Flexible Location Combinations: Combine multiple location types in one search – from school districts to neighborhoods to cities.
• SEO Powerhouse: Create and connect targeted community and blog pages for trending and emerging features that traditional MLS fields don’t support. Optimized property pages help agents rank higher in search results, driving more visitors to their websites.
• Instant Results: Real-time updates as you type – no more save-view-edit cycles.

National portals and AI-driven platforms are setting new consumer expectations, making it harder for agents and teams to stand out. By integrating IntelliSearch into their IDX websites, Sierra customers gain a competitive advantage in a digital-first real estate market, differentiating their brand, improving user engagement and driving sustainable growth through organic lead generation.

IntelliSearch is just one of the many new features Sierra Interactive is launching to help real estate professionals scale their growth and dominate their markets this quarter. Sierra is also announcing a new, modern listing detail page design, an AI-powered lead engagement tool, a seller-focused site type and a sneak peek at a new agent leaderboard report.

About Sierra Interactive:

Sierra Interactive develops residential real estate software and services for teams and independent brokerages in the U.S. and Canada. Sierra’s proven lead generation and conversion solutions are trusted by top-performing teams and influential coaches across the real estate industry. For more information on our high-performing IDX websites, CRM and lead gen services, visit www.sierrainteractive.com.

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Press Contact

Jaycie Mariotti
Director of Marketing
Sierra Interactive
jmariotti@sierrainteractive.com
502.410.3050