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Real Estate Marketing: How to Create Blogs That Convert

Real Estate Marketing: How to Create Blogs That Convert

Content is the driving force of most marketing campaigns today.

Once you learn how to create compelling and engaging pieces of content for your audience to read, you’ll have a higher chance of generating leads and converting them into actual customers.

Learn how you can start writing creative content today, and take your real estate marketing strategy to the next level.

Introduction to Real Estate Blogging

Blogging is a powerful tool for real estate agents today. It allows you to share your expertise and authoritativeness with your target audience.

Showing people valuable content allows you to build solid relationships with them. The more a person trusts your brand, the more likely they will be a client later.

Understanding the Audience

The most important factor to consider before writing your posts is who you’re writing them for. You must identify your target audience to know how you can address their needs.

There are two key elements you must find out about your potential customers: Needs and interests.

 You can ask yourself the following:

  • What do my clients need from me?
  • What are my clients interested in?
  • How can I help my clients solve a certain problem?
  • What is the best way to showcase the solution to their problem?

Keyword Research and SEO Strategy

Our next step is to build an effective SEO strategy. This will help optimize your real estate website and make it rank higher on popular search engines like Google.

 First, you must do keyword research. The process involves looking for terms related to your real estate business. In this case, you’ll look for “real estate” keywords that people enter into search engines.

Once you’re done, you can start implementing these keywords naturally into your content. You must also use different SEO techniques to make your content more readable and accessible, including:

  • Internal links
  • Technical SEO
  • Backlinks
  • Meta titles
  • Meta descriptions
  • Local SEO
  • Site structure

Crafting Captivating Headlines

The key to getting people’s attention online is to create attractive headlines. These are the first phrases that people will read from your content.

If your headline is boring or poorly written, most people will look elsewhere for what they need.

Here are some tips to create the perfect headline for your content:

  • Keep your headlines clear and concise.
  • Use powerful words (e.g., “exclusive” or “ultimate”).
  • Create a sense of urgency.
  • Highlight the solution or value the person will get from reading.

Writing Engaging Content

We’ve reached the fun part of this blog! Here’s where you’ll use all the information gathered to create the perfect piece of content.

Make sure to structure your posts correctly. If your readers see huge walls of text and no headings, they won’t keep reading.

It’s also important to incorporate storytelling into your content, as it’s one of the most effective ways to keep your audience engaged.

If possible, include visuals like photos and videos to help people understand what you’re saying.

Utilizing Data and Statistics

Implementing statistics and facts into your content will help showcase how reliable your blog is.

Research your topic, and include data from reputable and authoritative real estate websites. This will increase your credibility.

Incorporating Local Insights

Working with the real estate market will involve plenty of “local” information. Most of the time, you’ll have to highlight certain trends from an area if you want to connect with your local audience.

Even though general posts will help you engage with some people, you must also create location-based content to convert your leads into customers.

Promotion and Distribution

You’ve finished creating the perfect blog piece, what’s next?

 Make your content easy to find, and you’ll have a higher chance of generating traffic. We suggest you use social media platforms to get started.

Not only are most of these platforms free, but they also give you many options to distribute your content.

 You can join online groups or forums about real estate to share useful information with others. Try not to spam your posts, as that could give people the wrong impression.

Analyzing and Optimizing Performance

There are many tools online you can use to track your post’s performance. The feedback you get will help you make even better content in the future.

Common metrics to keep in mind include:

  • Impressions
  • Engagement
  • Overall visits
  • Traffic source
  • Social shares
  • Leads
  • Conversion rates

Content trends change yearly. To stay ahead, monitor your real estate website’s performance.

Building Authority and Trust

Blogging isn’t a one-time job. To build trust with your audience, you must consistently provide them with insightful and valuable information.

Building a community takes time, but it pays off. When you build a solid library of blog posts, more people will see you as authoritative, making them more likely to convert.

Encouraging Engagement and Interaction

Something that many bloggers forget to do is encourage people to interact. Most people won’t do anything after reading your post if you don’t encourage them to.

You can start doing this by prompting comments and discussions in your blog posts. Ask for your audience’s opinion, and more than one person will interact eventually.

Another tip that works is to answer to feedback. Some people will love your content, others not so much.

As long as it’s constructive criticism, answer and reassure your audience that you’re working to improve. This will help you build a trustworthy relationship with them.

Leveraging Multimedia Content

One of the best ways to improve your visitor’s experience is to include multimedia content.

While a compelling written piece is already a great place to start, some people are more visual. If you don’t include any images or videos in your post, many of them will go elsewhere.

You don’t have to overwhelm your posts with multimedia content. Use it as a complement to what you’re writing.

Some people also add infographics to add credibility to their posts.

You can also post multimedia content and use text as a complement. Feel free to try both options out and use what works best.

Optimizing for Mobile Devices

About 55% of website traffic worldwide comes from mobile devices, and about 92.3% of people use their phones to access the internet. What does this mean for you?

Simply put, you must make your real estate website accessible on all devices. If you only create a desktop version of your page, you will leave a significant piece of potential visitors out the door.

Make sure you optimize your posts for mobile users, ensuring a seamless experience for them. This will pay off in the long run.

Measuring Conversion Rate

How do you know if your real estate marketing strategy worked? You measure the conversion rates.

Knowing how many leads and conversions you got from your real estate website will help you determine how to improve your campaign.

If you want to keep generating leads with your blogs, you must update them with the latest information from time to time. This will give you the best results.

Blog posts have a significant impact on conversions, as they create awareness and improve credibility for your brand. If people trust you, they’re more likely to take the next step and hire your services.


In today’s digital era, high-quality content is more important than ever. Use all the tips mentioned here, and create amazing pieces that help you engage with your target audience.

Sooner than later, your content will make your real estate brand more authoritative, which can lead to more conversions.

Need help generating leads for your real estate business? Schedule a demo with Sierra Interactive to start scaling your business today. It can be the perfect complement to your content.




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