The removal of the 50% commission split and the inability to advertise buyer commission via the MLS has the potential to change the real estate industry significantly. Teams will need to diversify their service offerings and communicate their value in a better way, particularly if they’re focused on buyers.
Of course, listings now more than ever will be king. Our top-performing customers are already deploying more capital and focus to generate more seller leads and land listings. Other teams will follow. We’ve got tools and resources to help.
