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Welcome New Director of Sales & Partnerships

Welcome New Director of Sales and Partnerships


Real Estate Industry Veteran Scott DeRuiter Joins Sierra Interactive as Director of Sales and Partnerships

LOUISVILLE, KY (April 24, 2023) – Scott DeRuiter, former Co-Team Leader of Halcyon Home Group serving the North Atlanta Metro area, has joined Sierra Interactive as its new Director of Sales and Partnerships. In addition to leading the sales team, DeRuiter will be responsible for developing new industry partnerships and expanding existing programs.

Founded in 2007, Sierra Interactive develops front-end IDX-enabled websites, a CRM purpose-built for residential real estate teams and Google and Facebook ad management services. Sierra serves customers in more than 430 markets across the U.S. and Canada. 

With nearly 20 years in the residential real estate industry, DeRuiter has held a variety of leadership and business development positions, including Team Leader and managing broker with Keller Williams Realty and most recently as co-Team Leader focused on operations and business development with Halcyon Home Group (Real Broker, LLC). He also led sales and business development at real estate tech firms Top Producer and 

“I am super excited to join Sierra Interactive and capitalize on the momentum that has been created,” said DeRuiter. “By leveraging my industry perspective, experience and relationships, I am confident I can make a positive impact and help drive the company forward, contributing to its growth and development while building a stronger presence within the industry.”

A seasoned real estate operator, DeRuiter also has coached with SpringB and Icenhower Coaching & Consulting to help improve Halcyon Home Group’s recruiting, business development and systems and is eager to put that knowledge to work here at Sierra 

“On top of Scott’s in-depth knowledge of our product offering as a buyer and user, Scott brings a tremendous amount of industry expertise to Sierra. We’re thrilled to have him onboard, and I’m excited to work closely together to dial in our sales strategy and expand industry programs to accelerate growth,” said Amanda Sullivan, Head of Growth at Sierra. 

“Scott’s background in real estate technology and coaching along with his boots-on-the-ground knowledge as a team leader/owner is an ideal mix of experience for someone in this role,” said Peter Maglathlin, Sierra CEO. “We’re confident Scott will be a valuable asset to Sierra, our customers and our industry partners.”

About Sierra Interactive:

Sierra Interactive develops residential real estate software and services for agents, teams and brokers in the U.S. and Canada. Sierra’s proven lead generation and management solutions are trusted by top-performing teams and influential coaches in the real estate industry. Founded in 2007, Sierra is headquartered in Louisville, KY, but has a remote-first workforce across the U.S. Sierra is owned by Alpine Software Group (ASG), a unique software business specializing in building vertical SaaS companies and backed by private equity firm Alpine Investors. For more information, visit


Press Contact

Amanda Sullivan
Head of Growth
Sierra Interactive


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