Secrets to Converting Real Estate Seller Leads into Clients

There are hundreds of strategies to use if you want to convert a real estate seller lead into a client. The fun part is that you get to be creative with your plan.

Thanks to newer marketing tools, you can easily start crafting the perfect strategy for your real estate business. However, you still need one crucial component: information.

Here’s a rundown of all the secrets you need to convert your seller leads into ideal clients!

What Is Lead Conversion?

First, let’s cover the main concept you need for this task: lead conversion.

Simply put, lead conversion refers to the process of turning your leads into clients/customers.

Your lead conversion process will involve different marketing strategies to stimulate a desire to take action. This will give your lead that extra push to make a decision.

Conversion Rate

A conversion rate, on the other hand, is a record. It shows the percentage of all the people who completed an action.

In your case, it could be the percentage of people who requested a quote for guidance on selling a real estate property or hired your services immediately. This depends on your goals.

You can calculate your conversion rate by taking the number of users who completed an action and dividing it by the size of the people exposed to your advertisement. Finally, multiply the result by 100.

If you made a campaign for an audience of 30,000 people, for example, and 1,000 people interacted with the ad. You would get 0.03, which is a 3.33% conversion rate.

Calculating your conversion rates helps you compare how your different advertisement campaigns are working. It also gives you insights that you can use to improve your strategy.

The Difference Between Lead Nurturing Vs Lead Conversion

You may encounter two different terms when drafting your marketing campaign: lead nurturing and conversion.

Let’s learn the differences between both and how they influence your real estate seller lead marketing campaign:

Lead Nurturing

It involves the process of improving your relationship with your prospective leads. You’ll focus on progressive and reliable communication to create a better bond that will turn your leads into loyal customers.

Lead Conversion

This process, on the other hand, focuses on capturing your potential customers.

The main difference between both terms is that lead generation involves a heavy effort in your marketing. This can involve content marketing, email lists, social media marketing and more.

Nurturing focuses on building a stronger relationship with your clients and guiding them through the sales funnel. It may involve giving them useful information, personalized guidance or other benefits.

Both factors are crucial to improving your campaign. Nurturing will ensure your potential customer trusts you enough to take action, whereas the conversion process will encourage them to make a decision.

How To Convert Real Estate Seller Leads Into Clients

We’re ready for the exciting stuff! Here, you’ll learn how to convert your real estate seller leads into valuable clients for your real estate business.

1. Prompt Follow-Up

Connecting with a lead is only the first step. If you want better results, you must try to contact them as quickly as possible. Failing to follow up with the interaction will likely make the real estate seller lead lose interest.

2. Build Rapport and Trust

Don’t talk to your leads as if you were a robot. Do your best to empathize with your lead and understand what they need. Use friendly language to make them more likely to trust you.

3. Provide Value and Expertise

Make sure to provide useful, concise and expert information to your client. Overwhelming them with sales pitches will only make them lose interest. Remember, your goal is to solve your clients’ problems.

4. Customize Your Approach

Using the same communication strategies all the time won’t be convenient. Provide a custom experience to all your interactions with leads, and they’ll be more likely to respond positively.

5. Communicate Effectively

Use professional and easy-to-understand language. Being overly technical or ignoring your client’s concerns will only affect the interaction.

6. Overcome Objections

Some leads will doubt your service or object to your claims. Instead of reacting negatively, use your lead’s feedback to create empathetic and better responses that address their needs.

7. Follow-Up Consistently

Most of the time, you won’t have only one interaction with your lead. After some time has passed, consider sending follow-up messages or emails to get new insights about their experience with your business.

8. Provide Social Proof

The concept of social proof claims that people are influenced in their decisions according to what other people think/do. You can provide information about your past projects and testimonials. When people see that past clients had good things to say, they’ll be more likely to decide to work with you.

9. Offer Incentives or Special Offers

Some people will need an extra nudge to take action. If your real estate seller lead is reluctant to work with you, you could try to offer an exclusive deal to them. This could make them feel special and more encouraged to respond positively.

10. Be Persistent and Patient

You may not see results immediately. Test your strategy for a period, check the results and use that information to optimize the plan. Patience will reward your efforts eventually.

Conclusion

You now have all the information necessary to create powerful and engaging marketing strategies. These will help you convert any real estate seller lead into a customer over time.

What if you don’t know where to start? Sierra Interactive offers a comprehensive suite of CRM tools. They allow you to make the most out of your real estate business by helping you organize all aspects of your campaigns.

Schedule a demo with Sierra today, and learn how to convert your real estate seller leads into clients the right way.