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Leveraging Social Media for Real Estate Seller Lead Generation

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Leveraging Social Media for Real Estate Seller Lead Generation

If you are not harnessing the power of social media platforms for real estate seller lead generation, you’re missing out. Social media has become an integral part of the lives of the average person. In fact, statistics from Statista indicate that there are approximately 4.95 billion social media users globally.

 In this article, we will provide a guide on how you can use social media to generate quality seller leads.

What Is the Best Social Media Platform for Real Estate Seller Leads?

When deciding on a platform, it’s important to adopt a multi-channel approach. There are several top-performing options out there, and limiting yourself to just one could harm your real estate seller lead-generation efforts

Facebook, LinkedIn and Instagram are examples of social media platforms for real estate seller lead generation

Here are our top three recommendations: 


With around 3 billion users, Facebook is an excellent choice for real estate professionals hoping to attract leads. It is the leading platform and offers a robust advertising system designed to target specific demographics.

Facebook offers you access to diverse audiences and can be a highly effective tool for driving sales.


LinkedIn is a professional networking platform that facilitates the connection of service providers and potential clients. It also offers targeted advertising and promotes B2B lead generation. 


Last but certainly not least is Instagram. This social media platform uses visual cues in the form of images and videos to engage audiences. 

With over 2.4 million users worldwide, it offers a world of opportunity for real estate professionals to connect with sellers.

8 Ways to Leverage Social Media for Real Estate Seller Lead Generation

Now that you know which platforms to use, let’s talk about eight effective ways to use them for real estate seller lead generation

1. Create Engaging Content

It’s not all fun and games on social media. Many users also use these platforms to find useful information and learn more about the world around them.

By posting informative and compelling content on a regular basis, you can establish yourself as a subject matter expert and build trust with your target audience. 

2. Showcase Your Listings

You can also use social media to advertise available properties. Whether you choose to post virtual tours, images or video content to showcase listings, you can prove to potential sellers that you know what you’re doing.

This can increase your chances of attracting quality leads and help you sell available properties at the same time. It’s the perfect way to kill two birds with one stone.

3. Engage with Your Audience

Avoid simply posting content and taking a step back. Make sure you are engaging with your audience by responding to comments, answering questions and providing advice to sellers to build a relationship with them.

Engaging with people demonstrates your friendliness and can make prospects feel more comfortable approaching you to inquire about your services.

4. Use Targeted Advertising

One of the benefits of using social media for real estate seller lead generation is having access to targeted advertising. 

This means ensuring that your content appears before people who may be looking for the services you offer. 

We recommend creating targeted ad campaigns to reach potential leads who live in a particular area and encourage them to visit your website for more information.

5. Leverage Real Estate Seller Lead Social Proof

Consumers are less likely to trust companies that cannot offer proof that they deliver the results they promise. You can establish trust by providing social proof in the form of reviews, ratings and positive customer recommendations.

Encourage clients to leave you a review after using your services, which you can then display prominently to attract more leads.

6. Host Live Events and Q&A Sessions

Plan live events, seminars or Q&A sessions on social media to interact with possible sellers. 

Provide insightful guidance, respond to their inquiries and offer pertinent information to position yourself as a subject matter expert and establish trust.

7. Offer Exclusive Promotions or Incentives for Seller Leads

One of the most effective ways to create hype around your company is to offer promotions, competitions and incentives. 

This can help to encourage sellers to entrust selling their home to you. Here are a few things you can offer: 

Free home valuations

Discounts on services

Helpful e-books

8. Analyze and Optimize Your Seller Lead Strategy

It’s impossible to get it right the first time. This is why you will need to track important key performance indicators to determine what works and what doesn’t. 

Some of the metrics you can track include the following: 

Clickthrough rates

User engagement



Final Thoughts

Social media platforms can be powerful tools for growing your real estate business through lead generation. 

However, it is important to use them correctly to ensure the success of your marketing campaign. Make sure that you maintain a professional yet friendly demeanor and focus on establishing yourself as a subject matter expert.

If you are looking for reliable software to help you boost your real estate seller lead generation, turn to Sierra Interactive. 

Contact us today to book a demo and try it out for yourself!


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Thoughtfully designed features, intuitive workflows and stunning UX. You’re about to find out why top-performing real estate teams pick Sierra.

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