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Sierra Partners with REAL Brokerage

Sierra Interactive announces partnership with Real Brokerage


Sierra Interactive Joins REAL Partners, Curated Vendor Program from The REAL Brokerage


LOUISVILLE, KY (June 13, 2024) – Sierra Interactive, a leading provider of lead generation and conversion technology for real estate teams, is thrilled to announce a strategic partnership with The REAL Brokerage, the fastest-growing, publicly traded real estate brokerage,. Sierra is an inaugural member of the Real Partners Program, a hand-selected suite of industry-leading preferred vendors, tools and services that agents can utilize to help expand their personal brand, strengthen client relationships and achieve their business objectives. This collaboration aims to empower real estate teams with Sierra Interactive’s world-class tools and resources, further enhancing their ability to deliver exceptional service and achieve unprecedented success.

The Real Partners program will feature Sierra Interactive’s solution as a preferred technology offering, providing REAL Brokerage teams with. access to an industry-leading CRM, IDX websites, and powerful marketing automation features, designed to generate and convert leads..

“Sierra has been dedicated to the real estate industry for over a decade, and our mission has always been to fuel the success of real estate teams through software that is purpose-built for this industry,” said Peter Maglathlin, CEO of Sierra Interactive. “We are thrilled to be an official REAL partner and for the opportunity to serve REAL’s teams for years to come.”

REAL Brokerage agents will benefit from Sierra Interactive’s robust suite of features, including:


  • Advanced CRM: Manage client relationships with ease, track interactions and automate follow-ups to ensure every lead has a personalized plan of action.
  • Customizable IDX Websites: Provide a seamless and personalized property search experience for clients with high-performing, SEO-ready websites that allow you to personalize your brand in your local market.
  • Marketing Automation: Leverage automated and personalized action plans for more effective lead conversion as well as lead generation tools to maximize exposure and drive growth.


“Real is known for raising the bar in the real estate industry with the unmatched tools and technology we make available to our agents,” Real President Sharran Srivatsaa said. “By aligning with Sierra Interactive, we are providing our agents with access to complementary systems that will help them achieve even greater results.”

About Sierra Interactive:

Sierra Interactive develops residential real estate software and services for teams and brokers in the U.S. and Canada. Sierra’s proven lead generation and management solutions are trusted by top-performing teams and influential coaches in the real estate industry. Founded in 2007, Sierra is headquartered in Louisville, KY, but has a remote-first workforce across the U.S. Sierra is owned by Alpine Software Group (ASG), a unique software business specializing in building vertical SaaS companies and backed by private equity firm Alpine Investors. For more information, visit




Press Contact

Jaycie Mariotti
Director of Marketing
Sierra Interactive



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