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Real Estate Text Message Scripts to Convert More Leads

Using AI for lead engagement in residential real estate

Real estate agents need to stand out to capture and convert leads effectively. One powerful tool in their arsenal is the simple text message. Real estate text messages can help agents build relationships, establish trust and guide prospects through the sales funnel. But how do you craft messages that convert? This blog provides you with everything you need to know about real estate text message scripts, from why they work to the best practices and sample scripts tailored for different scenarios.

Why Text Messaging Matters in Real Estate

Text messaging has become an essential communication tool in real estate for several reasons. First and foremost, it’s direct and immediate. Unlike emails, which can get lost in cluttered inboxes, texts are often read within minutes. For real estate agents, this means you can establish contact and engage with prospects quickly.

Another reason text messaging works is its personal touch. People feel more connected when they receive a personalized message rather than a generic email blast. This connection builds trust, which is crucial in any sales process, especially in real estate where transactions are significant and require a high level of trust.

Lastly, text messaging allows for real-time interaction. You can answer questions, provide updates and schedule viewings without delay. This immediacy can make the difference between a lead choosing you over another agent.

Understanding the Dynamics of Text Messaging in Real Estate

For real estate agents, the key to successful text messaging lies in understanding why this medium is so effective. Text messages have a high open rate, often exceeding 90%. This means your message is likely to be seen and read. This is crucial in an industry where time is of the essence.

Text messaging also offers a level of informality that can make interactions feel more natural. Unlike phone calls, which can sometimes feel intrusive, texts can be read and responded to at the recipient’s convenience. This flexibility makes it easier for prospects to engage with you.

Furthermore, text messaging allows for concise communication. In real estate, where clients often have specific questions or need quick updates, the ability to send brief, informative messages is invaluable. This efficiency can help keep prospects engaged and moving through the sales funnel.

Key Components of an Effective Real Estate Text Message Script

Creating an effective real estate text message script involves several key components. The first is personalization. Addressing the recipient by name and mentioning specific details about their inquiry makes the message feel tailored and relevant.

Next is the value proposition. Clearly stating what you can offer the prospect—whether it’s a property that meets their needs, a market analysis or expert advice—helps capture their interest. This value proposition should be specific and compelling to encourage a response.

Finally, every text should include a clear call to action (CTA). Whether you’re asking the prospect to schedule a viewing, provide more information or reply to your message, a strong CTA guides the recipient on what to do next. Without it, even the most well-crafted message can fall flat.

Sample Text Message Scripts for Various Stages of the Sales Funnel

Initial Responses to a Buyer Lead

Hi [Name], thanks for your interest in [Property Address]. This beautiful home features [key feature] and is located in [neighborhood]. Would you like to schedule a viewing?

Initial Responses to a Seller Lead

Hi [Name], thanks for reaching out about selling your home. I’d love to provide you with a free market analysis. When would be a good time to discuss?

Initial Inquiry (General)

Hi [Name], thanks for contacting [Your Real Estate Agency]. How can I assist you with your real estate needs today?

Determining Interest

Hi [Name], just checking in to see if you’re still interested in properties in [neighborhood]. I have some new listings that might catch your eye.

Conversation Starters to Gauge Lead Stage

Hi [Name], are you looking to buy a new home or sell your current one? I can provide valuable insights for both!

Text After Calls to Boost Responses

Hi [Name], it was great speaking with you today! Just wanted to follow up and see if you had any more questions about the properties we discussed.

Follow-up Text After Missed Call or Voicemail

Hi [Name], I tried reaching you earlier about your inquiry. When would be a good time to chat? Looking forward to helping you!

Text Updates to Spouses or Joint-Investors

Hi [Name], just wanted to keep you and [Spouse/Partner’s Name] in the loop about the property at [Property Address]. It’s still available and has a lot to offer.

Coordinating Appointments Between Multiple Parties

Hi [Name], we can schedule a viewing at [Property Address] for [Date/Time]. Does that work for everyone involved?

Keeping Agent, ISA and Seller in the Loop

Hi Team, just an update on [Client Name]’s interest in [Property Address]. They are keen and we might need to expedite the viewing process.

Checking in with Stale Leads

Hi [Name], it’s been a while since we last connected. Are you still in the market for a new home? I have some exciting new listings to share.

Introducing a Lender or Vendor

Hi [Name], to make your buying process smoother, I’d like to introduce you to [Lender/Vendor Name]. They can assist with [specific need].

Responding to a Google Lead

Hi [Name], thank you for your inquiry through Google. I’d love to help you find the perfect home. When can we chat more about your needs?

Nurturing Your Past Clients and Sphere

Hi [Name], it’s been a while since we last spoke. Just wanted to check in and see how you’re enjoying your home. If you know anyone looking to buy or sell, I’d love to help!

Best Practices for Using Text Messages in Real Estate

When using text messages in real estate, timing and frequency are crucial. It’s important to send messages at appropriate times and not overwhelm your leads with too many texts. Typically, the best times to send texts are during business hours and early evenings.

Compliance with regulations is another essential aspect. Make sure you have permission from the recipient to contact them via text. Always provide an option for them to opt-out of receiving further messages. This not only keeps you compliant but also respects the recipient’s preferences.

Personalization is key to making your texts more engaging. Use the recipient’s name and reference specific details about their inquiry. This makes the message feel tailored and relevant, increasing the likelihood of a response.

Consistency is also vital when using text messaging in real estate. This means ensuring your communication style aligns with your overall brand voice and messaging. Each text should reflect professionalism and reliability, reinforcing your credibility as a real estate expert. It’s also crucial to track the effectiveness of your text messages. Collecting data on response rates, engagement levels and conversion metrics can help you refine your approach over time. By analyzing this data, you can identify which scripts and strategies resonate most with your audience, allowing you to continually optimize your text messaging campaigns for better results. Finally, consider integrating text messages with other communication channels. Whether it’s emails, phone calls or social media, a multi-channel approach can create a seamless and comprehensive experience for your leads, helping you stay top-of-mind throughout their buyer or seller journey.

Tools and Software to Enhance Your Text Message Marketing

Several tools and software can enhance your text message marketing efforts. Platforms like EZ Texting and TextMagic offer features specifically designed for real estate agents, such as automated follow-ups and bulk messaging.

CRM systems like Sierra Interactive also integrate text messaging capabilities, allowing you to manage all your communications from a single platform. This integration ensures that your messages are timely and relevant, helping you stay organized and efficient.

Additionally, using tools like Zapier can automate workflows between your CRM and text messaging platforms. This automation can save you time and ensure that no lead falls through the cracks.


Text messaging is a powerful tool for real estate agents looking to convert more leads. By understanding the dynamics of text messaging, crafting effective scripts and following best practices, you can significantly enhance your lead generation and conversion efforts.

Implement the strategies learned here and watch your engagement and conversions soar. Ready to take your real estate business to the next level? Start incorporating these text message scripts today and see the difference they can make.

Learn more about how Sierra Interactive can help you convert more leads with real estate text messages. Schedule a demo today.

Happy texting!


1. Why should I use text message scripts for real estate?

Text message scripts streamline communication, ensure consistency and improve response times. They cater to the preference of many clients who find texting more convenient than phone calls or emails.

2. How do I personalize a text message script?

Personalization can be done by including the recipient’s name, referencing specific properties they are interested in or addressing their unique needs and preferences. This makes the interaction feel more tailored and genuine.

3. When is the best time to send a text message to a potential lead?

The ideal time to send a text message is usually during normal business hours, avoiding early mornings and late evenings. Weekdays tend to be more effective than weekends.

4. What should be included in an initial text message to a new lead?

An initial text message should introduce yourself, acknowledge the lead’s interest in a property and offer assistance. It should be concise, polite and prompt a response.

5. How often should I follow up with a lead via text message?

Follow-up frequency depends on the lead’s level of interest and engagement. Initially, following up within 24-48 hours is recommended. Subsequent follow-ups can be spaced out over a few days to a week, ensuring you remain persistent but not intrusive.

6. Can I use emojis or abbreviations in my text messages?

While some casual elements like emojis can make messages seem friendlier, it’s important to maintain professionalism. Avoid excessive use of abbreviations and ensure clarity and formality where necessary.

7. How do I handle unresponsive leads?

For unresponsive leads, consider sending a gentle reminder or offering additional value, such as information about new listings or market insights. If there’s still no response, it may be best to pause and try again later.

8. Are there any legal considerations when using text messaging for real estate?

Yes, it’s crucial to comply with regulations like the Telephone Consumer Protection Act (TCPA) that govern text messaging. Ensure you have the recipient’s consent before sending messages and provide an option to opt-out.

9. How can I measure the effectiveness of my text message campaigns?

Track metrics such as response rates, conversion rates and the number of appointments set through text messages. Analyzing these data points helps refine your approach and improve future campaigns.

10. What are some examples of effective real estate text message scripts?

  • Initial Contact: “Hi [Name], this is [Your Name] from [Agency]. I saw you were interested in [Property Address]. How can I assist you today?”
  • Follow-Up: “Hi [Name], just checking in to see if you had any questions about [Property Address]. I’m here to help!”
  • Appointment Reminder: “Hi [Name], this is a reminder for our viewing appointment at [Property Address] tomorrow at [Time]. Looking forward to meeting you!”.


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