Partner Spotlight: Real Estate Site Designers

Our monthly Partner Spotlight series showcases the power and potential of Sierra Interactive’s partner network. We’re committed to being the operating system for real estate teams—an all-in-one solution that supports your growth while seamlessly integrating with the tools you rely on most. We’ll highlight a different partner company each month, offering an inside look at who they are, how they add value to your real estate operations and the unique benefits of their integration with Sierra Interactive.

Partner Spotlight is all about showing current and prospective clients the strength of collaboration. We believe that your software ecosystem should work together effortlessly, empowering you to build customized, efficient workflows that suit your team’s unique needs. By featuring these partners, we’ll illuminate the diverse possibilities available, from lead generation and marketing to lead management and beyond.

Join us each month as we dive into profiles of our partner companies, share stories of innovation and demonstrate how Sierra Interactive’s integrations simplify your work. Through these partnerships, we aim to provide a comprehensive, adaptable platform that lets you bring all the tools you need into one cohesive system.

Real Estate Site Designers

• Founder & Owner: Todd Bogert
• Founded: 2015
• Website: www.rgsitebuilder.com/sierra/

Can you start by telling us a bit about Real Estate Site Designers (RESD) and the core services or products you offer? 

Real Estate Site Designers has been exclusively focused on real estate websites for over 11 years. During this time, we have successfully built and supported more than 8,000 IDX-integrated sites for agents and brokers.

Our services include:

• Standard Build Packages: Comprehensive solutions for new site builds.
• Rapid Site Builder Packages: Efficiently add Community Pages, each featuring up to 32 SEO-optimized subpages per area.
• Custom Homepage Designs: Tailored designs to showcase your brand and unique value.
• Custom Agent Subdomain Pages: Personalized subdomains for individual agents.
• Custom Landing Pages: High-conversion designs for targeted campaigns.
• Custom Slider Widgets: Dynamic sliders to enhance site interactivity and engagement.
• Additional Functional Widgets: Various widgets to expand site functionality and user experience.

We specialize in creating tailored, high-performing websites that meet the unique needs of real estate professionals.

What inspired the founding of Real Estate Site Designers, and how has the company evolved since its inception?

My wife is a real estate agent, and she joined an IDX real estate website platform in 2013 after we explored various IDX platforms, WordPress solutions, and other “done-for-you” websites. She was exhausted from juggling roles as a web designer and builder; her true passion was selling real estate. So, I transitioned her site to this new IDX platform, keeping all content and pages exactly the same. I didn’t add or change anything, and her registrations doubled, if not tripled, with the same amount of site traffic!

Her success caught the attention of other agents who admired her site and reached out to her for my contact information. The CEO of the IDX platform then contacted me, and he said he had seen and was impressed with my work. He then asked if I wanted to be on their list of “Virtual Builders” and I of course agreed. I thought this might be a good “side gig” and I might get a site or two per month. 

As word spread, I began receiving requests from agents to help them customize and optimize their IDX websites. At the time, I was the Chief Information Officer for the Arizona Department of Veterans’ Services, a position I held for 15 years with no intention of leaving. However, the referrals kept pouring in, and the demand for custom IDX websites grew exponentially. Eventually, I left my “day job” to focus full-time on helping real estate agents build and optimize their websites.

I wanted to find a way to make building an IDX site easier for agents—a way to help their sites stand out from the rest. We developed various packages tailored to agents, teams, and even brokerages. These included premium homepage designs, rapid site builder packages, CRM setup and training, and many other products and services to help agents succeed online.

To date, we’ve successfully created over 8,000 real estate websites, and we truly enjoy helping agents build powerful, lead-generating IDX sites!

Could you elaborate on the unique value that Real Estate Site Designers brings to the industry and its clients?

With over a decade of experience and more than 8,000 real estate websites built, we have honed our process to deliver highly functional and effective sites in just days—what might take an agent weeks to accomplish on their own. Our deep understanding of what works (and what doesn’t) allows us to seamlessly integrate additional functionality into any IDX platform, ensuring optimal performance.

We believe that building a website isn’t just about driving traffic—it’s about creating trust and converting visitors into loyal clients. Our expertise ensures your site not only attracts leads but also fosters credibility and engagement to help grow your business.

How did Real Estate Site Designers come to partner with Sierra Interactive, and what aspects of the partnership have been most beneficial?

For nearly nine years, we have been a trusted partner and “Preferred Builder” for another IDX platform. Over time, some of our clients, impressed with our work, expressed interest in migrating to the Sierra platform and entrusted us with handling the transition. After completing several successful migrations, we recognized the potential and flexibility Sierra offers. This inspired us to focus our efforts on adapting and integrating our proprietary “Octo” system to work seamlessly with the Sierra platform.

Through our partnership with Sierra, and with the invaluable support of Scott Selverian, Sierra’s Director of Industry Relations, we have been granted Developer Access to the Sierra sites we manage. This access empowers us to implement virtually any customization or functionality a client envisions. If they can dream it, we can bring it to life!

What future goals or plans do you have for your partnership with Sierra Interactive?

We are eager to collaborate more closely with the Sierra Sales Team to demonstrate how our expertise with the platform can enhance client conversion rates. By offering tailored package levels specifically designed for new Sierra clients, we can provide valuable tools for the Sales Team to leverage as key selling points.

How do you see the relationship between Real Estate Site Designers and Sierra Interactive evolving over the next few years?

We envision the relationship between Real Estate Site Designers and Sierra Interactive evolving into a mutually beneficial partnership built on trust, collaboration, and shared success. By working closely with the Sierra Sales Team, we aim to establish a seamless process that not only supports their efforts but also enhances the overall value proposition they can offer to potential Sierra clients.

Migrating to a new IDX platform can be a complex and challenging process for real estate agents. To simplify this transition and reduce stress, we want to give the Sierra Sales team a way to offer a variety of “New Build” packages tailored to meet the unique needs of individual agents and teams. Our goal is to provide flexible, streamlined solutions that ensure a smooth and efficient migration experience.

Our overall goal is to serve as a trusted extension of the Sierra team, providing tailored solutions and customizations that help agents and brokers maximize the potential of the Sierra platform. By consistently delivering high-quality work and results that resonate with clients, we can boost the confidence of the Sierra Sales Team in promoting our services as an added value, ultimately driving higher conversions and increased client satisfaction.

This strengthened partnership has the potential to not only grow sales for Sierra Interactive but also position Real Estate Site Designers as a go-to resource for clients seeking advanced, customized solutions. Together, we can create a win-win dynamic that benefits both our organizations and the clients we serve.

Can you describe a specific project or success story where collaboration with Sierra Interactive resulted in significant benefits?

When Scott Selverian approached us with a challenge to customize the Sierra Agent Subdomain Pages, we jumped at the opportunity! Within just 48 hours, we crafted a solution, and now, this innovative customization has become one of our standout services, showcasing how quickly and effectively we can turn ideas into reality.

How does Real Estate Site Designers ensure it stays ahead of industry trends and continues to innovate in its offerings?

While many web designers position themselves as “jack-of-all-trades,” building websites for any and all businesses and industries, we take a different approach. At Real Estate Site Designers, we specialize exclusively in real estate websites. This focus allows us to dedicate all our efforts to staying at the forefront of industry trends and continually innovating our offerings.

By honing our expertise in the real estate space, we remain deeply attuned to what works—and what doesn’t—for agents and brokers. Instead of spreading our attention across multiple industries, we concentrate on what we do best: delivering tailored solutions that empower real estate professionals to succeed!

Is there anything else you would like current and prospective customers of Sierra Interactive to know about your company or the partnership?

We are a Service Disabled Veteran Owned Small Business and give other Veterans a 10% discount on any of our services!