Real Estate Video Marketing
Definition
Real estate video marketing involves using video content to promote listings, introduce agents, share market updates or educate buyers and sellers across digital channels.
Key Takeaways
- Increases engagement and click-through rates
- Builds trust and familiarity with potential clients
- Works well across social media, email and landing pages
Why It Matters
Video helps agents connect more personally with leads and showcase properties in ways static images can’t. It’s especially effective on platforms like Instagram Reels, YouTube Shorts and TikTok.
Real World Example
An agent uploads a 60-second walkthrough of a new listing to YouTube and embeds it in a listing email campaign. The email generates a 3x higher click-through rate than a photo-based version.
How Sierra Interactive Helps
Sierra allows users to embed video links into email templates, lead follow-up sequences and website landing pages to maximize video reach and engagement.
Frequently Asked Questions
What types of videos work best in real estate?
Property tours, agent intros, client testimonials, market updates and FAQ videos all perform well. Short, high-quality content tends to get the most engagement.
Where should I share my videos?
Use platforms like YouTube, Instagram, Facebook and your own IDX website. You can also embed them in Sierra emails or landing pages.
Can I track video engagement?
While Sierra doesn’t host video, you can use tools like YouTube analytics or Wistia to track views, drop-off points and conversion paths.
Do I need professional equipment?
Not necessarily. Many successful agents use smartphones with gimbals or tripods. Good lighting, sound and framing matter more than expensive gear.
How does video improve lead quality?
Video helps prequalify leads by giving them more context and confidence before they reach out, resulting in more motivated inquiries.
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