Mobile Marketing for Real Estate

Definition

Mobile marketing for real estate involves strategies designed to reach potential buyers and sellers on smartphones and tablets. It includes mobile-optimized websites, text message marketing, push notifications, social media ads and responsive email campaigns.

Key Takeaways

• Targets clients on the devices they use most
• Improves open rates and engagement with mobile-optimized content
• Includes SMS, mobile ads and responsive web design

Why It Matters

More than 70% of real estate searches begin on a mobile device. If your site and communication tools aren’t optimized for mobile, you risk losing leads before you even know they exist.

Real World Example

A real estate team runs Facebook lead ads optimized for mobile and follows up with automated SMS messages through Sierra. Leads receive instant responses, view listings on a mobile-optimized IDX site and can reply with questions—all from their phone.

How Sierra Interactive Helps

Sierra’s CRM, websites and marketing tools are fully mobile-friendly. You can create SMS nurture campaigns, run mobile-optimized ads and ensure all email templates look great on smaller screens.

Frequently Asked Questions