Transaction management refers to the complete process of overseeing a real estate deal from the time a contract is signed to when it officially closes, including paperwork, deadlines and communication.
Key Takeaways
Covers all contract-to-close activities
Involves compliance, documentation and coordination
Requires visibility across agents, clients and vendors
Why It Matters
Efficient transaction management keeps deals moving and clients happy. It prevents missed deadlines, reduces liability and improves your professional reputation.
Real World Example
An agent uses Sierraโs CRM to move a lead from โOffer Acceptedโ to โPendingโ and triggers an internal checklist for appraisal, title and inspection tasks with due dates and email reminders.
How Sierra Interactive Helps
Sierra allows you to create pipeline stages that reflect your transaction phases, automate reminders and assign roles to agents or coordinators for shared visibility and accountability.
Coordination typically refers to task execution by a TC, while management is the broader strategy and oversight โ including tracking progress, compliance and communication.