Real Estate Social Media Ads

Definition

Real estate social media ads are paid advertisements run on platforms like Facebook, Instagram, YouTube, TikTok and LinkedIn to promote listings, generate leads or increase brand awareness.

Key Takeaways

• Provide hyper-targeted visibility to specific audiences
• Allow for creative formats like video, carousels and story ads
• Help drive traffic to landing pages or lead capture forms

Why It Matters

More than 70% of buyers and sellers use social media at some point during their real estate journey. Paid ads allow teams to put the right listings or brand message in front of the right people, often at a lower cost than traditional digital ads.

Real World Example

A team runs a “Just Listed” campaign on Facebook and Instagram using a video walkthrough. In seven days, the post generates 14,000 impressions and 22 buyer leads at $5 per lead.

How Sierra Interactive Helps

Sierra integrates directly with Facebook and Google Ads, enabling teams to launch retargeting and audience ads using real-time lead data. Campaigns are tracked inside Sierra’s CRM.

Frequently Asked Questions