Landing Page Optimization

Definition

Landing page optimization is the process of improving the performance of standalone web pages built for specific campaigns – like listing promotions or lead magnets – to increase conversions and generate more leads.

Key Takeaways

• Focuses on maximizing form fills, clicks or calls to action
• Involves design, messaging and user experience improvements
• Increases the ROI of your advertising and marketing

Why It Matters

Your ads and emails are only as effective as the page they lead to. Optimized landing pages reduce bounce rates and increase the likelihood of capturing a lead or scheduling an appointment.

Real World Example

A team runs Facebook ads for a home valuation. They test two versions of the landing page – one with a long form and one with a simple CTA – and discover the shorter form drives 40% more leads.

How Sierra Interactive Helps

Sierra offers customizable landing page templates built for real estate. Easily launch campaigns with pages that include image galleries, embedded forms, neighborhood highlights and integrated lead capture.

Frequently Asked Questions