Sierra Interactive Announces Integration with Fello to Boost Seller Lead Generation

Louisville, KY, October 16, 2024 — Sierra Interactive, a leading provider of residential real estate software, is excited to announce its newest integration with Fello, the fastest-growing listing based platform in real estate. Connecting Sierra’s CRM to Fello’s platform, this integration allows real estate teams to identify and convert real estate leads from their existing CRM into listings, helping teams and agents transform their databases into a 24/7 sales engine.

The integration offers several key benefits aimed at helping real estate teams generate more seller leads and manage them effectively, including:

• Eliminating the need for Zapier or Real Synch to sync your leads between the two platforms
• Allowing more granular segmentation of contacts based on aggregated and lead-specific data, such as search behavior, property preferences, stages in the buying or selling process, mortgage information, current listing agent, last sold price and more
• Ensuring that leads are nurtured with highly targeted, relevant messaging at the optimal time with Sierra-provided built-in marketing tools and Fello’s data-driven campaigns
• Leveraging Sierra’s robust suite of automations to nurture leads who may not be ready to transact immediately, keeping them engaged and ensuring they remain in your pipeline for future opportunities

“Core to our strategy at Sierra is enabling powerful tools like Fello to integrate natively to the Sierra platform.  An open, flexible platform is what our customers require to win in today’s market. The Fello-Sierra integration will enable our customers to uncover high-intent seller leads from their own databases, and do so very efficiently,” said Peter Maglathlin, CEO of Sierra Interactive.

“The two most fundamental platforms in our tech stack – Fello and Sierra – are now natively connected. Better data and no more Zaps. I’m so excited for this integration that will unlock the full potential of our databases,” said Ryan Young, Founder & CEO of Fello and current Sierra Interactive customer with The Young Team of Keller Williams.

To learn more about how Sierra Interactive’s integration with Fello can change your real estate business, request a demo today.

About Sierra Interactive

Sierra Interactive develops residential real estate software and services for teams and independent brokerages in the U.S. and Canada. Sierra’s proven lead generation and management solutions are trusted by top-performing teams and influential coaches across the real estate industry. For more information on our high-performing IDX websites, CRM and lead gen services, visit www.sierrainteractive.com.

About Fello  

Fello is the fastest-growing platform in real estate, empowering teams and agents by transforming their databases into a 24/7 sales engine. With one-click automations, Fello assists in generating more seller leads, running hyper-targeted nurturing campaigns, and provides real-time visibility into agents’ databases to win more listings. Whether you are an individual agent or leading a team, Fello is the preferred choice for top teams to elevate their lead generation strategy. For more information, visit hifello.com.

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Contact Information:

Jaycie Mariotti, Director of Marketing

Sierra Interactive

jmariotti@sierrainteractive.com