PPC (Pay-Per-Click) Advertising
Definition
PPC advertising is a digital marketing model where you pay each time someone clicks on your ad. In real estate, PPC is most often used on Google or Facebook to drive traffic to landing pages, listings or lead capture forms.
Key Takeaways
- You only pay when someone clicks
- Allows for highly targeted audience segments
- Can generate leads quickly with the right budget
Why It Matters
PPC offers immediate visibility in front of active buyers and sellers. With the right targeting and landing page setup, PPC can be one of the highest-performing channels for real estate lead generation.
Real World Example
A brokerage runs Google PPC ads targeting “homes for sale in Austin under $500k.” The ads link to a Sierra-built landing page with filtered IDX listings and a lead form. Each click is tracked and leads are routed into the CRM.
How Sierra Interactive Helps
Sierra integrates directly with Google Ads and Facebook, allowing you to run campaigns, build landing pages and track conversion without third-party tools. You can also use Sierra’s managed ad service to maximize ROI.
Frequently Asked Questions
How does PPC work in real estate?
You create ads targeting keywords or demographics and pay only when someone clicks. These ads drive traffic to a landing page or listing page designed to capture lead information.
Which platforms work best for real estate PPC?
Google and Facebook are the most common. Google targets high-intent search terms, while Facebook offers deep demographic and behavioral targeting. Sierra supports both.
What kind of budget do I need?
Budgets vary by market, but many teams start with $500–$1,000/month. Sierra’s team can help recommend a budget based on your goals and market competition.
Does Sierra help manage PPC campaigns?
Yes, Sierra offers full ad management services. You can also manage your own campaigns within the platform if you prefer to keep it in-house.
How do I track PPC results?
Sierra shows metrics like impressions, clicks, cost-per-click, conversions and ROI. You can even segment performance by ad, keyword or campaign type.
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