PPC (Pay-Per-Click) Advertising

Definition

PPC advertising is a digital marketing model where you pay each time someone clicks on your ad. In real estate, PPC is most often used on Google or Facebook to drive traffic to landing pages, listings or lead capture forms.

Key Takeaways

• You only pay when someone clicks
• Allows for highly targeted audience segments
• Can generate leads quickly with the right budget

Why It Matters

PPC offers immediate visibility in front of active buyers and sellers. With the right targeting and landing page setup, PPC can be one of the highest-performing channels for real estate lead generation.

Real World Example

A brokerage runs Google PPC ads targeting “homes for sale in Austin under $500k.” The ads link to a Sierra-built landing page with filtered IDX listings and a lead form. Each click is tracked and leads are routed into the CRM.

How Sierra Interactive Helps

Sierra integrates directly with Google Ads and Facebook, allowing you to run campaigns, build landing pages and track conversion without third-party tools. You can also use Sierra’s managed ad service to maximize ROI.

Frequently Asked Questions