Open Houses (Virtual and In-Person)

Definition

Open houses—whether virtual or in-person—are scheduled events where potential buyers can tour a property and ask questions in real time. They help create buzz, drive foot traffic or online views and generate new buyer or seller leads.

Key Takeaways

• Builds interest and urgency around listings
• Offers a low-pressure way for prospects to explore homes
• Can be hosted in person or virtually with video tours

Why It Matters

Open houses help properties gain exposure beyond private showings. They also offer a great opportunity for agents to meet potential buyers and neighbors who may become future clients.

Real World Example

A team promotes a Sunday in-person open house using SMS blasts and Facebook ads via Sierra. They also offer a virtual tour replay on the listing page for those who can’t attend, capturing leads from both audiences.

How Sierra Interactive Helps

Sierra allows you to promote open houses using email, SMS and retargeting campaigns. You can add event details to listings, build landing pages to RSVP and use lead capture forms to follow up automatically.

Frequently Asked Questions