Optimized Ad Strategies
Transform your real estate business with tailored ad strategies that maximize ROI. Our experienced team designs integrated Google and Facebook campaigns to ensure your ad spend is impactful and drives real results.
Expert PPC Management
Trust our experienced team for your pay-per-click ad campaigns. We provide clear reporting and a strategic approach to maximize your investment, boost lead generation and improve conversion rates.
Innovative Facebook Solutions
Engage your audience and foster lasting relationships with our innovative Facebook ad solutions for real estate teams, featuring dynamic retargeting, direct lead generation and automated carousel ads for effortless listing visibility.
STRATEGIC REAL ESTATE MARKETING SOLUTIONS
Don’t Pay More for Lackluster Results
Our digital marketing team has more than 20 years combined experience. Their expertise, paired with transparent reporting, means you know with certainty that your real estate team’s ad budget is focused on what’s working.
Our Google and Facebook campaigns work together to optimize your ROI.
Google Search Ads
Strike a powerful balance between real estate lead cost and quality. Sierra’s all-time conversion rate is around 11-12%, meaning of 100 clicks on your ad, about 12 become leads.
Google Seller Campaigns
You’ll need a seller site running on its own domain (and we can help with this!). We recommend running these ads at the county level to ensure you’re geo-targeting a large enough area.
Facebook Direct Lead Generation
Great for most real estate teams, particularly those specializing in residential areas where buyers are mostly locals. This is the perfect ad to support your team’s farming efforts.
Facebook Dynamic Retargeting
Target users who viewed properties on your real estate website, but didn’t register. Ads use a carousel that feeds off your property catalog, so the properties shown are up-to-date and based on what the user searched for on your website. Sites need at least 150 unique visits a day.
Facebook Sphere Remarketing
A good option for websites with a large user base, this is a real estate lead nurturing process to keep your existing leads engaged with your brand and informed about listings they might be interested in.
Facebook Market Your Own Listings
Drive a brand awareness campaign that’s an automated carousel ad with your own active listings, updated in real-time. Advertise all your real estate listings without lifting a finger.
TRUSTED BY TOP TEAMS AND BROKERS NATIONWIDE
Customer Success Stories
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Frequently Asked Questions
How much should I budget for real estate advertising on Google or Facebook?
Ad budgets vary depending on your market, goals and competition. As a general recommendation, we suggest starting with at least $500–$1,000/month per platform (Google or Facebook). For multi-platform strategies, a combined starting budget of $1,500–$2,000/month allows for stronger performance and testing.
Do your real estate ad services integrate with my CRM?
Yes. Our ad management services are fully integrated with the Sierra Interactive CRM and also support major third-party CRMs like Follow Up Boss, CINC and others. This ensures that your leads flow directly into your CRM with accurate tagging and tracking.
How does Sierra Interactive measure ad performance and ROI?
We track the full lead lifecycle, from click to conversion, with detailed reporting on cost per lead (CPL), lead quality, landing page performance and conversion rates. You’ll also receive insights into behavior post-click, such as IDX activity and contact engagement, helping you understand true ROI.
What makes Sierra’s real estate ad management different from other providers?
Sierra specializes exclusively in real estate lead generation. Our team combines platform expertise (Google, Facebook, Instagram) with deep CRM and IDX integration, giving you better-qualified leads, higher conversion rates and less time spent managing ad tech. Plus, we offer fully managed services with a real human touch.
Can you run ads for both buyers and sellers?
Yes. We create targeted campaigns for both buyer and seller lead generation. Whether you’re looking to capture listing appointments, attract first-time homebuyers or market luxury properties, we tailor each campaign to your audience and goals.
Do I need a Sierra website or CRM to use your ad services?
No, although it’s highly recommended. While our services work best when fully integrated with Sierra’s websites and CRM, we can also connect with your existing tech stack to ensure smooth lead routing and tracking.
What platforms do you manage ads on?
We specialize in high-converting ad campaigns on Google Search, Google Display, Facebook and Instagram. Campaign strategies can include retargeting, local awareness, listing promotion, brand building and lead generation funnels.
Do you provide landing pages for ad campaigns?
Yes. We create optimized landing pages for your ad campaigns, including property-specific pages, home valuation tools and registration-focused IDX search experiences. All pages are designed to convert and integrate seamlessly with your lead management system.
Will I have visibility into ad performance and results?
Absolutely. You’ll receive monthly performance reports and have access to real-time dashboards showing lead volume, ad spend, CPL and more. We believe in full transparency so you always know what’s working.
Can you help optimize my existing ad campaigns or audit current performance?
Yes. Whether you’re switching providers or just need a second opinion, we can audit your current ad account(s), identify inefficiencies and suggest improvements. We’re happy to show you how Sierra can help you get more from your existing ad budget.
