Scaling Success in a New Market: The Nevada Real Estate Group’s Journey to Growth

Success Spotlight

• Over 65 real estate agents
• $250MM in volume goal for 2024
• Market coverage in Reno and Las Vegas

Nevada Real Estate Group, led by CEO Tyler Cornu, has been the number one team for their size in Nevada for a number of years, but knew they had to make a change if they wanted to continue growing. The team made a strategic decision to make the switch to Sierra Interactive driven by data and successful testimonials from high-producing teams that empowered them to expand into the competitive Las Vegas market. 

The Nevada Real Estate Group has maintained a consistent 8-10% ROI with Sierra since moving platform providers. For their solo agents, this is closer to 16-20% ROI. Here’s a closer look at their journey and how the Nevada Real Estate Group was able to successfully scale into a new market with the help of Sierra Interactive.

Laying the Groundwork for Business Growth

The Nevada Real Estate Group had reached maximum business growth operating in their current Reno, Nevada market and were looking for solutions to scale further. As the number one team in Nevada, they knew that in order to reach the next level they needed to add the Las Vegas market to continue growing. Tyler highlighted the rationale behind venturing into Las Vegas: 

“We knew that to continue holding our number one spot, we needed to expand beyond Northern Nevada. Our market share in Reno is between five and seven percent, which is fantastic, but growth opportunities are limited compared to what Las Vegas offers.”

Recognizing the untapped potential in this thriving market was crucial for their continued success. They took a closer look at their tech stack and determined that a move from CINC, their current platform provider, to an alternative software solution could be the key. Tyler emphasizes the importance of research when considering a new platform.

“If you’re comparing platforms or PPC companies, definitely do your research and ask high-producing teams what they’re using.”

Her approach is data-driven, relying on testimonials and proven results from her peers.

“We take it from the word of mouth of producing teams and make sure we have their data before we make a decision.”

In April 2019, Tyler and her team made the decision to switch from CINC to Sierra Interactive as their full-suite Real Estate Platform for their powerful, industry-leading IDX websites and PPC ad management services.

Getting Started with Sierra

The Nevada Real Estate Group’s transition to Sierra Interactive was seamless, thanks to the assistance and support provided by Sierra’s team. Tyler was particularly appreciative of the open communication lines and the willingness of the Sierra team to share insights. Tyler offers to anyone considering making the switch to Sierra:

“Have them email me, and I can chat with them quickly and give them our data, just our experience with [Sierra Interactive].”

Further underscoring the influence her team’s success has had on others in the industry, Tyler goes on to say:

“Everyone’s always asking for our tech stack.”

Building a Thriving Real Estate Team

After taking on the role of CEO in 2021, Tyler has since worked diligently to build a cohesive and thriving team culture. This commitment allowed Chris Nevada, the Owner of the Nevada Real Estate Group, to manage the Las Vegas team, ensuring consistent culture and performance. Tyler elaborated on their approach:

“Chris and I are very big on maintaining team culture. With Chris moving to Vegas to personally oversee the expansion, we ensure that the core values and culture we’ve built in Reno are replicated.”

Leveraging their top team status and social media presence, the real estate group continued to attract new agents, with many already following their significant achievements.

“We initiated our recruitment process through platforms like WizeHireand social media. Given our reputation as the number one real estate team in Nevada, many agents in Vegas were already following us. This organic interest helped us onboard new agents seamlessly.”

Innovative Lead Flow Strategy

Tyler created a unique lead flow strategy that helps in the Nevada Real Estate Group’s recruiting efforts and agent retention. She puts everyone into ponds with a waterfall lead flow system. Each new lead is available to claim in the first pond for five minutes, before it rolls to a 24 hour pond, then a 30 day pond and finally to unclaimed. Agents are rotated to different ponds each month to keep a level playing field for all agents regardless of their experience. This not only creates a highly productive team, but is very appealing to brand new agents, who now have  the opportunity to land significant leads from the pond. 

This first to claim lead flow strategy helps the Nevada Real Estate Group retain their most productive agents and manage an effective team. By treating every lead the same regardless of the source, Tyler leads her team through successfully working the 2,500 new leads that hit her database each month. With this lead flow model, their agents are up against 10-15 other agents to get on the phone, call that lead and claim it. This ensures that they’re always working to keep their pipeline full.

Conclusion

As Nevada Real Estate Group continues to thrive and expand into the competitive Las Vegas market, their strategic decision-making fueled by data and testimonials has proven instrumental in their success. By embracing a data-driven approach, leveraging industry-leading platforms like Sierra Interactive and maintaining a strong team culture, the group is poised for continued growth and excellence in the real estate industry.

Are you ready to empower your business with the best tools to maximize growth?

Schedule a demo to learn why Sierra Interactive is the full-suite Real Estate Platform that top real estate teams and independent brokerages trust to grow their business.

About Sierra Interactive

Sierra Interactive develops residential real estate software and services for agents, teams and brokers in the U.S. and Canada. Top-performing teams and influential coaches in the real estate industry trust Sierra’s proven lead generation and management solutions. Sierra, which was founded in 2007, is headquartered in Louisville, KY, but maintains a remote-first workforce across the U.S.