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Success Story

Rachael Novak: Achieving Work-Life Integration

Learn how one successful entrepreneur in the northern Seattle, WA area is using the Sierra Interactive mobile app to achieve efficiency and a better quality of life.

Video transcript below.

Introduction to The Novak Team

I’m Rachael Novak. I run the Novak Real Estate Team with my husband, Mike. We run a team about 16 people. We do between 220 – 250 deals per year. I exclusively work on listings, so I work on sellers 100% of the time. It’s what I really love to do. Last year, I did about 24 million in volume and the year before I did almost 28 million. So, I definitely push the pace in regards to what I do each year.

Becoming more efficient

One of the best things about Sierra is the fact that it makes me way more efficient than the majority of the tools in my life. As a mom of three kids. As a wife. As somebody who is helping run the 16 person plus team. As somebody who sells several dozen houses every single year, as well as manages the pipeline of clients, past clients and events going on in my life, having a tool like this, as robust as it is to keep me in my lane and keep those time blocks as efficient as humanly possible during those hours of work, has absolutely led into better quality of life for all of the rest of the things that I have to do. If you are a real estate professional who wants a life of high quality and you want convenience and you want efficiency in your business, I absolutely would recommend that you utilize Sierra Interactive.

Using Sierra CRM while on the go

The mobile app is one of the best tools that they’ve come out with, and it has absolutely transformed the way that I’m able to run my business on the go. And their database abilities to slice and dice the data in regards to new leads, old leads, current and past clients is unequivocally the best of any CRM that we’ve used.

“We actually encourage our teammates to have a quality of life. So to be able to utilize the Sierra app is absolutely key for my lifestyle.”


Sierra Interactive develops residential real estate software and services for agents, teams and brokers in the U.S. and Canada. Sierra’s proven lead generation and management solutions are trusted by top-performing teams and influential coaches in the real estate industry. Founded in 2007, Sierra is headquartered in Louisville, KY, but has a remote-first workforce across the U.S.

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