How The Number One Real Estate Team in Nevada Ditched Zillow & Improved ROI

Success Spotlight

• Over 65 real estate agents
• $250MM in volume goal for 2024
• Market coverage in Reno and Las Vegas

When it comes to finding a reliable, high-performance PPC management platform, real estate professionals know that their choice can impact their business’s success. For Tyler Cornu, CEO of the Nevada Real Estate Group, switching to Sierra Interactive was a decision driven by data and successful testimonials from high-producing teams. 

After months of a significant change in their Zillow ROI, the Nevada Real Estate Group dove into their data at the end of Q4 2023. They found that their once 10% ROI on Zillow had quickly decreased to a -7% ROI. With this dramatic loss, they removed Zillow from their paid campaign budget entirely. 

After removing Zillow from their lead generation strategy, they saw a huge decrease in monthly costs, but conversion and ROI remained the same if not increased with Sierra. They moved a portion of their Zillow spend to their paid campaign budget with Sierra which enabled them to launch Nevada Real Estate Group into a brand new market, Las Vegas. Launching a new market was a no-brainer with Sierra Interactive as they knew they would see positive ROI.

Here’s a closer look at their journey and the impressive results they experienced after making the switch.

Reallocating Zillow Budget to Sierra Paid Advertising Campaigns

To sustain and expand their operations, the Nevada Real Estate Group made strategic financial shifts. An essential part of their success has been their decision to reallocate their budget from Zillow to Sierra Interactive’s pay-per-click (PPC) campaigns, which offered a significantly better ROI. The ROI with Sierra is better than any portal they’d been a part of historically.

“We were spending over $50,000 a month on Zillow, but the return on investment wasn’t there. Switching to Sierra Interactive has drastically improved our ROI, even as we scale up operations in both Reno and Las Vegas.”

This strategic reallocation has been pivotal as they worked to expand into new markets.

 “Sierra’s ROI in January was 100% better than anything we were doing previously.” 

PPC and Online Lead Generation

To fuel their business, Nevada Real Estate Group leverages a combination of PPC campaigns with Sierra and online lead generation. For all paid leads, they have historically heavily targeted buyer leads, but recently shifted to target more listings using various tools like Fello, RealScout and Sierra’s front-end for PPC campaigns to effectively manage client outreach. At one point, the Nevada Real Estate Group tried to move their paid campaigns to Drive, but quickly moved back to Sierra after a poor experience.

Their marketing strategy remains heavily focused on internet leads, avoiding other channels like direct mail, TV or radio, which have not shown significant ROI. 

Managing a Highly Productive Team

Maintaining high productivity levels across a large team requires a balanced system. To effectively manage the influx of high-quality leads across their team, the Nevada Real Estate Group emphasizes agent accountability and performance.

Agents are expected to make 300 calls a week to keep their databases full, with a total of 2,500 new leads generated every month. The team is comprised of 65 agents, organized into unique ponds with a waterfall lead flow system. This setup ensures that leads are distributed fairly amongst their agents, maintaining high team morale and productivity. Leads move through the ponds based on where they are in the buying or selling cycle, and agents are rotated to different ponds regularly to keep the system equitable.

“We’ve divided our agents into ponds, ensuring a fair and rotating lead distribution system. This setup not only equitably manages leads but also appeals to new agents who can close significant deals early in their careers.”

This structure has particularly benefited new agents who can land significant leads, contributing to their success stories and overall team spirit.

Future Goals

Tyler shared their ambitious goals for 2024: aiming for $250 million in volume and approximately 450 units. This structured, data-driven approach and a strong team culture underscore their remarkable success and establish a blueprint for other real estate teams seeking to leverage technology and innovative strategies.

The narrative of Tyler Cornu and the Nevada Real Estate Group presents an inspiring testament to the role of strategic expansion, technologically-driven lead generation and maintaining robust team culture in achieving sustained growth and market leadership.

Conclusion

The Nevada Real Estate Group’s decision to continually run paid campaigns through Sierra Interactive helped make it possible for them to successfully expand into the Las Vegas market. This exemplifies the power of strategic decision-making, technological innovation and fostering a strong team ethos in driving continuous growth and establishing a leading position in the market. Their shift from Zillow to Sierra Interactive, emphasis on PPC campaigns and dedication to agent productivity showcase a blueprint for success in the real estate industry. With ambitious goals set for 2024, their data-driven approach and commitment to excellence serve as a beacon for other real estate teams looking to thrive in a competitive landscape.

By adopting innovative solutions and continuously striving for excellence, real estate professionals can achieve remarkable growth and success. For those ready to elevate their business, Sierra Interactive is the partner you need to navigate the complexities of the modern real estate landscape.

Experience the transformative power of Sierra Interactive and take your real estate business to new heights (and new markets!). Schedule a demo today and discover how we can help you achieve your goals.

About Sierra Interactive

Sierra Interactive develops residential real estate software and services for agents, teams and brokers in the U.S. and Canada. Top-performing teams and influential coaches in the real estate industry trust Sierra’s proven lead generation and management solutions. Sierra, which was founded in 2007, is headquartered in Louisville, KY, but maintains a remote-first workforce across the U.S.