Video
Webinar: Agents of AI: Chapter 2026 with Jason Pantana
How Real Estate Agents Win in Search and Scroll in an AI-Driven Market
AI didn’t slow down in 2025 – it reshaped how buyers and sellers find, evaluate and choose real estate agents.
In 2026, agents who fail to adapt to AI-powered search and generative content tools risk disappearing from search results, social feeds and client consideration entirely.
In this exclusive webinar, real estate marketing expert Jason Pantana, co-founder of the Ai Marketing Academy (AiM), breaks down the two critical fronts where agents will either win or fall behind: Search and Scroll.
Search: How AI Decides Which Agents to Recommend
When consumers ask tools like Google or ChatGPT for guidance – “Who’s the best real estate agent in my area?” – AI systems evaluate authority, relevance, consistency and digital signals before making a recommendation.
In this session, Jason explains:
- How AI-powered search tools evaluate real estate agents
- What signals influence AI recommendations
- How to increase your visibility in AI-driven search results
- The foundational steps agents must take to stay discoverable
Scroll: Using Generative AI to Scale Content and Build Demand
Search is only half the battle. Attention is won in the scroll.
Jason also shares how generative AI can help agents produce high-volume, high-quality content that builds brand authority without burnout.
You’ll learn:
- How to use AI to accelerate content creation
- How to stay consistent across social platforms
- How to build brand demand while competitors fall behind
- The systems top agents are already using in 2026
Who This Webinar Is For
This training is designed for real estate agents and teams who want to:
- Stay competitive in an AI-first market
- Improve visibility in search and AI recommendations
- Scale content without sacrificing quality
- Future-proof their marketing strategy
Watch the Full Webinar
If you want to understand how AI is reshaping real estate marketing – and what to implement now – this session delivers a practical roadmap for 2026 and beyond.
Recorded on February 12, 2026.
Interested in future webinars? Shoot us an email at hello@sierrainteractive.com and we’ll make sure to let you know once we have more on the books.
Schedule a Demo
Thoughtfully designed features, intuitive workflows and stunning UX. You’re about to find out why top-performing real estate teams pick Sierra.
Sign Up