More than 85% of home buyers start their search on the internet. Nearly 40% of Realtors generate ZERO business from their website.
Those numbers don’t add up! Many of our clients receive thousands of visits to their sites each month, hundreds of new leads generated every month, and credit a majority of their sales to their online presence. In fact, some of our clients will close millions of dollars in real estate transactions this year, exclusively from internet leads. Now, those are numbers that add up!


When launching a new website, one of the first questions we're asked is, "How long will it take for our site to get ranked and people to start finding it?" Great question! The value of a real estate website is measured by the business it brings, and -- to state the obvious -- no traffic, no business.

We like to answer that question by starting with an explanation of
the difference between organic search engine optimization (SEO) and pay-per-click advertising (PPC). Organic search engine results are those returned at the top of the main column of the results page on Google or other search engines.
PPC results are returned around the main results -- to the right of the main results in a narrower column and often directly above the main results in a "highlighted" box. At the top of both the right column and the highlighted box, you'll notice the word "Ads" in small type.
Although the search engines try to make these two types of results look as similar as possible, there's a big difference: Any time you click a link in one of the boxes marked "Ads," the site owner pays the search engine a fee for that click. Contrast this with the results in the main column, where those sites do not pay the search engines anything for the clicks they receive.
"Ha!" you say, "That's a no brainer! I want my site to be at the top of that main column!" And we agree. But just as you may have started out in life by renting your home until you could work your way up to owning that dream house, so you may also want to consider "renting" your traffic via pay-per-click until you can work your way up to "owning" one of the top organic search engine spots.
Our solutions help you get the traffic you need from the beginning via PPC, while earning your way to top organic rankings over time.