You retain full control over whether and when site visitors are required to register. You can adjust settings individually for traffic from pay-per-click sources, allowing you to force registration for PPC visitors while not requiring it (or requiring it at a later point in the process) for visitors from other sources. Don't want to require registration on your featured listings? No problem. Want to allow registration via social sign-in (Google, Facebook), or force visitors to use their phone number as a password? We've got that covered, too.