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Sierra Interactive provides brokers and agents with fully integrated marketing and
lead-generation systems. We specialize in integrating MLS listing data into dynamically generated websites.
We are more than happy to work with your existing web site and / or web design agency to
integrate our tools into your design and marketing strategy. We also provide our own expert design and marketing
services and can help you build your web presence from the ground up. Because we spread our development
costs among clients with common interests, we are able to keep our prices very affordable.
Each client brings a different set of needs and circumstances to the table, and so each solution is different. But we find that a common set of principles guides all of our client relationships.
Customers want the most current information available
Reliability is the foundation of any business. In most competitive markets the best listings are often sold within days or even hours. A customer must feel that your web site provides the most current and comprehensive information available or they'll go somewhere else. We are committed to working with your local board(s) of realty to ensure that your web site always stays automatically updated with the most current information available.
Searching for homes should be easy and fun, for both expert Internet users and non-experts.
Because of the relative newness of the Internet, building dynamic real estate web sites in 2010 presents a unique challenge. On one hand, many individuals who did not grow up with the Internet are coming online in growing numbers. These individuals are usually capable and successful and aware of the Internet's potential. However, they are not experts at web browsing and can become frustrated easily.
On the other hand, younger adults who have had much more intense exposure to the Internet are also entering the real estate market in large numbers. For these home buyers, surfing the Internet is almost second nature.
Our challenge is to build web sites that appeal to both groups and everyone in between. At Sierra Interactive we do this by making use of the latest technology to build tools that are both extremely powerful and extremely simple to use. We rely on the feedback of a large spectrum of customers in our efforts to constantly refine our offerings.
Your web site should enhance your relationships with your customers, not displace them.
Recent studies have shown that home buyers who use the Internet are actually more likely to use an agent than those who do not. An effective real estate web site is one that connects customers with the information they're looking for -- so that they can then use this information to communicate more effectively with you.
If your web site does not enhance and increase your contact with customers then it is not doing its job. Our goal is to ensure that it does.